All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
In the early days of our agency, located in the room of my parents’ house that my brother Carlos vacated, the then Consumer had its first network: a Mac 512 and a Mac SE, my brother’s computer and mine. From one desk [...]
Jorge Galeano’s memory will live forever in our memories, because his role was crucial in the beginning of our company. Que de Dios Goce, Jorge opened the first accounting books, made the first financial statements and came to put order in that [...]
We brought him from McCann-Erickson with a mission, to make him the first digital artfinalist in the country. As a young master of graphic arts, Fernando turned to Mac to learn the new way of making art. He dedicated, on one long [...]
Alvaro Fernández entered our agency with the credentials of Doña Rotunda on his chest, a character created for the National Lottery that made havoc, history and provoked big smiles. With us, he dedicated much of his talent to Cofal, as well as [...]
When I proposed to Marjorie González to move from GM (Gutiérrez Machado), a respectable agency of those years, she accepted for reasons that I still don’t understand, since she decided to join an embryonic company and the one she was joining as [...]
Legendary Hernán Ortega, the first advertising creative graduated from a university, recognized, great, successful and with a great trajectory up to that moment, Hernán accepted to join Consumer, which honored me, moved me and gave me great confidence, strength and impulse. With [...]
If this message doesn’t touch you deep down, move you and fill your eyes with tears, you’re dead or well, you’re dead. Frank Fernandez, thanks for the link. Here I am still moved. Thank you, what a beauty.
You are invited. You are invited. It’s for everyone. More information at https://www.openhouse.cr. This is a copy paste from the Openhouse website: Focus We all live at least an arm’s length away from a screen, and because of that, we understand that [...]
I’m conflicted, as I’m not sure if I was fascinated by the chair or the video. By the end of this beautiful animation, it’s hard to escape and not be hooked on this new design by Ronan Erwan Bouroullec. Vitra once again [...]
If you are 18 to 28 years old and have the necessary credentials to advance, I invite you to participate in the Young Lions both in print and film. In the interview on Channel 7, Lilli González represented Ascap.
The country’s advertising agencies have entered more pieces in Cannes than ever before, and for this reason, I am excited to share today’s information regarding the data issued by Cannes Lions. JWT and DDB are the agencies that have completed the most [...]
We present the three new versions for Salat, already entered in Cannes, in addition to the Hospital and Postman versions that won in Pregonero and Volcán. These three new pieces, developed by the same creative team at Tribu Saatchi Saatchi, complete a [...]
