All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
In the early days of our agency, located in the room of my parents’ house that my brother Carlos vacated, the then Consumer had its first network: a Mac 512 and a Mac SE, my brother’s computer and mine. From one desk [...]
Jorge Galeano’s memory will live forever in our memories, because his role was crucial in the beginning of our company. Que de Dios Goce, Jorge opened the first accounting books, made the first financial statements and came to put order in that [...]
We brought him from McCann-Erickson with a mission, to make him the first digital artfinalist in the country. As a young master of graphic arts, Fernando turned to Mac to learn the new way of making art. He dedicated, on one long [...]
Alvaro Fernández entered our agency with the credentials of Doña Rotunda on his chest, a character created for the National Lottery that made havoc, history and provoked big smiles. With us, he dedicated much of his talent to Cofal, as well as [...]
When I proposed to Marjorie González to move from GM (Gutiérrez Machado), a respectable agency of those years, she accepted for reasons that I still don’t understand, since she decided to join an embryonic company and the one she was joining as [...]
Legendary Hernán Ortega, the first advertising creative graduated from a university, recognized, great, successful and with a great trajectory up to that moment, Hernán accepted to join Consumer, which honored me, moved me and gave me great confidence, strength and impulse. With [...]
When in our villages they spoke of someone straight, with good luck or facilities for success, they said that it was someone who “fell standing upright”. When a successful woman married someone with money, they said that “there is nothing like “caer [...]
INFIRMA has acquired a VUTEK, and although it looks like just another large format digital printer, it has a particular condition: it is one of the best in the world today. In fact, it is used to exhibit photography and art in [...]
On Thursday afternoon at Cannes 2006, Maurice Saatchi rescued a concept that would make life easier for all of us if we applied it. His presentation was boring in the extreme, although I enjoyed it from the front row especially attracted by [...]
Ay ay ay, let’s laugh at me… Santo gives us another example of the power of insight when it is taken to an innovative way to discover it with a new lens. Life is how you take it, no matter how you [...]
Today I’m including as an attachment that you can download to your computer, a complete chapter of the book The Lovemarks Effect, which includes the Saatchi Saatchi Forum, for you and for a limited time. It will be on the blog for [...]
