All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
In the early days of our agency, located in the room of my parents’ house that my brother Carlos vacated, the then Consumer had its first network: a Mac 512 and a Mac SE, my brother’s computer and mine. From one desk [...]
Jorge Galeano’s memory will live forever in our memories, because his role was crucial in the beginning of our company. Que de Dios Goce, Jorge opened the first accounting books, made the first financial statements and came to put order in that [...]
We brought him from McCann-Erickson with a mission, to make him the first digital artfinalist in the country. As a young master of graphic arts, Fernando turned to Mac to learn the new way of making art. He dedicated, on one long [...]
Alvaro Fernández entered our agency with the credentials of Doña Rotunda on his chest, a character created for the National Lottery that made havoc, history and provoked big smiles. With us, he dedicated much of his talent to Cofal, as well as [...]
When I proposed to Marjorie González to move from GM (Gutiérrez Machado), a respectable agency of those years, she accepted for reasons that I still don’t understand, since she decided to join an embryonic company and the one she was joining as [...]
Legendary Hernán Ortega, the first advertising creative graduated from a university, recognized, great, successful and with a great trajectory up to that moment, Hernán accepted to join Consumer, which honored me, moved me and gave me great confidence, strength and impulse. With [...]
Celebrate respect,Celebrating great achievements In your home, your organization, within your company or your team, in your tribe or your club, celebrate everything you want to have repeat itself! With 95 minutes on the clock, Bryan Ruiz made a masterful assist. The [...]
The Cannes Lions International Festival of Creativity is as important today for clients as it is for creative, media, PR, digital agencies and more. Whoever has a brand, whoever invests in its image, the perceived value of its product or service, whoever [...]
A Festival of Creativity The Cannes Lions International Festival of Creativity today is as important for clients as it is for their creative agencies. This is also true for companies in media, public relations, digital and more. It is ideal for those [...]
The Importance of Creativity Have you ever asked yourself this question? In my case, I must confess that I have not, despite decades of living an activity that is, at its very essence, creative -business, brands, and advertising. Maybe it’s because a [...]
The Ombudsman’s Office and the Propaganda Control Office forget that the rights of the citizens are not above the rights of the property. Today, Banco de Costa Rica announced the withdrawal of its Toucan campaign due to a “prevention order” by the [...]
Why Is It Good to Learn a New Language? I’ve been away from my keyboard and blog for a while. I’ve been distracted by a thousand other things, yet somehow, every day, I increasingly recognize and appreciate the moment in fifth grade [...]
