2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
When Armando Vargas found out that I had returned from the country, after 5 years at McCann-Erickson Mexico, he immediately sought me out and hired me as a consultant for twenty-five thousand colones per month, which, as little as it may sound, [...]
Consumer was born from a sum of stars aligned in the same direction. One of them was Rafael Calderón Mugica, whom I met at the UCR and with whom I became a friend and brother in life. When I returned from Mexico [...]
In the early days of our agency, located in the room of my parents’ house that my brother Carlos vacated, the then Consumer had its first network: a Mac 512 and a Mac SE, my brother’s computer and mine. From one desk [...]
Jorge Galeano’s memory will live forever in our memories, because his role was crucial in the beginning of our company. Que de Dios Goce, Jorge opened the first accounting books, made the first financial statements and came to put order in that [...]
So said Ted Turner at the start of Zeitgeist 2010, in an interview that began with Tom Brokaw 1 hour and 2 minutes after the first talks started, while igniting all the batteries in favor of optimism. Here is the full recording [...]
If I had learned to take notes like that… I would have about three doctorates!
Google did a great job with the organization of Zeitgeist 2010 in Scottsdale, Arizona, including attentions and surprises that made the delight, as it was said before, even of the most demanding, among which I am not. Of course, I have to [...]
In the evening we will meet for the first time all of us attending Zeitgeist, organized by Google in Scottsdale, Arizona, just minutes from Phoenix. In the meantime, I’m anxious to get started with tomorrow’s talks and presentations that the battery of [...]
A few years ago a story told me a powerful idea, and today I want to share it with you because it is Children’s Day, in short and simple. I was told that the car of my life should have three passengers: [...]
Sure it’s not going to be a video with thousands of hits or go viral like Charlie bit me, but how we enjoy it at Bosz Digital! Geeks at heart in a project that became an incredibly happy reality. 😉
