All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
This is one of those ideas that managed to get on the air, boost the brand and achieve leadership in several markets in the region, thanks to the determination and guts of one person: Enrique Boccaletti, who as head of SmithKline Beecham [...]
DECLARATION AND MANIFESTO FOR A BLOG IN TUNE. In January, we received 11,815 hits. When my talented and dear friend, Massimo Martinotti of Mia Films, suggested me the idea of publishing a blog on the web, he convinced me in an instant [...]
With Gratitude.
proud, Alex, my wife, said to me… “Jorge… it’s not 19!”, and as usual, she was right. We did the math. Santiago is 19 today and when Consumer started, he was a little more than 1 year old, so without further ado, [...]
In these days in which we celebrate one more year of Tribu, we have decided to bring back “on the air” campaigns and ideas that were milestones in our race for life. To all those who have contributed with their work, devotion [...]
The Young Lions shot up blog visits to a record high for any month in the past. Today, May 1st, Happy Labor Day to all.
Below you will find the winning pieces of the 8 finalists in the Young Lions sponsored by La Nación and organized by ASCAP, official representative of the Cannes Lions International Festival. Daniel Arroyo Guevara / Jorge Delgado Jiménez Humberto Ling Romaguera / [...]
In Costa Rica there are only 8 couples left competing to be the representatives of Costa Rica in the Young Lions sponsored by La Nación, Print category, in the next Festival. Their names are, in no particular order: Daniel Arroyo Guevara and [...]
From Knowledge @ Wharton. Kevin Roberts has been CEO Worldwide of Saatchi Saatchi since 1997, and in the space of 11 years has cemented the ad agency’s reputation as one of the most successful and creative companies in the industry. Among Saatchi [...]
