All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
This is one of those ideas that managed to get on the air, boost the brand and achieve leadership in several markets in the region, thanks to the determination and guts of one person: Enrique Boccaletti, who as head of SmithKline Beecham [...]
DECLARATION AND MANIFESTO FOR A BLOG IN TUNE. In January, we received 11,815 hits. When my talented and dear friend, Massimo Martinotti of Mia Films, suggested me the idea of publishing a blog on the web, he convinced me in an instant [...]
With Gratitude.
proud, Alex, my wife, said to me… “Jorge… it’s not 19!”, and as usual, she was right. We did the math. Santiago is 19 today and when Consumer started, he was a little more than 1 year old, so without further ado, [...]
In these days in which we celebrate one more year of Tribu, we have decided to bring back “on the air” campaigns and ideas that were milestones in our race for life. To all those who have contributed with their work, devotion [...]
What are we creatives for? What are we communicators for? What are we advertisers for? And in any case, what is the purpose of our existence, whatever we are, or, to put it another way, what do you have in your hands [...]
It is interesting to see the behavior of blog visits, page views and variations. For example, these days there must be some university working with the Buenos Aires Zoo case, because the pieces referring to this client have multiplied. Often an article [...]
Over the course of a few days in Miami, I have disconnected from the blog. It is important to do it whenever, to feel good doing it and even to want to continue disconnecting for the simple fact that it is often [...]
For a month of 29 days, A Fuego Lento had an important number of visits during the month, particularly in the Advertising Zone. We will continue to see you here. Greetings!
