All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
This is one of those ideas that managed to get on the air, boost the brand and achieve leadership in several markets in the region, thanks to the determination and guts of one person: Enrique Boccaletti, who as head of SmithKline Beecham [...]
DECLARATION AND MANIFESTO FOR A BLOG IN TUNE. In January, we received 11,815 hits. When my talented and dear friend, Massimo Martinotti of Mia Films, suggested me the idea of publishing a blog on the web, he convinced me in an instant [...]
With Gratitude.
proud, Alex, my wife, said to me… “Jorge… it’s not 19!”, and as usual, she was right. We did the math. Santiago is 19 today and when Consumer started, he was a little more than 1 year old, so without further ado, [...]
In these days in which we celebrate one more year of Tribu, we have decided to bring back “on the air” campaigns and ideas that were milestones in our race for life. To all those who have contributed with their work, devotion [...]
Costa Rica is the scene of a fierce competition among talented lions and creatives under 28 years old, as they all want to go to Cannes Lions next June to compete among the best. More than 100 pairs are participating today for [...]
Take advantage of the Spanish subtitles option. Elizabeth Gilbert reflects on the impossible things we expect from artists and geniuses — and shares the radical idea that, rather than one person “being” a genius, we all “have” a genius. A funny, personal [...]
DIPO Pharmaceuticals expands its products By: Redacción EN, on Wednesday, April 21, 2010 Now the companies 3M and Nestlé join the different suppliers for the pharmaceutical company that distributes a variety of health products in more than 11 thousand points of sale [...]
When we arrived at Cannes, we Costa Ricans arrived as one. Not as several agencies competing, but as a country overcoming greatness, one step at a time, one metal lion after another. For this reason, what is coming with the new Young [...]
A few years ago, I decided to accept as my own the invitation that Jesus made to Matthew. And since it was so simple, I just decided to follow him. I did not complicate myself with religions, rituals, theories or hermeneutics, since [...]
DDB gives birth to a regional Tribe The advertising firm DDB Worldwide created, together with other regional agencies, a network with which it seeks to be one of the most influential advertising agencies in Central America. Written by Lizbeth Ulett Saturday, 17 [...]
