All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
As we celebrate another anniversary of Tribu, I would like to share with you one of the classics of our trajectory: Johnny’s Vaquerito. Creativity by Hernán Ortega, production by El Hangar (Direction by Antonio Yglesias and Direction of Photography by Mario Cardona [...]
In ASCAP we have made a commitment: to boost the creative advertising product in our partner agencies, and move from the “I” to the “we” to accelerate the transformation process. For this reason, we have hired Brother and its SuperWeekend School, which [...]
You have to watch this commercial! And enjoy it. It’s so creative, daring and different, that it even looks like a fake (…just kidding). The agency is Santo from Buenos Aires, filmed in South Africa, produced by Stink from London and musicalized [...]
Welcome Sundancers. Also the YouTubers. Of course bloggers. All welcome. Don’t miss it. The more you see, the more you have to create.
Today is Friday and another work week is over. Most of us are getting ready to enjoy a weekend of rest, while many are finishing organizing their Palmares plans. Tomorrow I look forward to getting back on the road and running as [...]
Your signature counts for more than you think. This message from Aminesty International is a wonderfully inspiring reminder. In our countries we are not used to it, so we should learn. Public and massively signed petitions could speed up the expansion and [...]
11:36 AM. A few minutes ago we saw Martin Lel win the Ing New York City Marathon in 2:09, followed by more than 35,000 runners, including our beloved, admired and brave Joaquín Brenes. He clocked 52 minutes for the 10 Kms and [...]
Throughout the last few years we have enjoyed Sprite’s line of communication in its approach to the region’s youth. Today, Sunday is perhaps a good day to let us entertain ourselves and enjoy their most recent pieces. It’s a wonder when an [...]
Madre presented us with this idea exploited to the fullest. It’s a perfectly well-told story, masterful audio and a special effects solution that manages to engage, entertain and connect with the Mortgage Bank. They are the kind of productions that intimidate and [...]
For centuries we have wanted to avoid the unionism proposed by Guatemala, Honduras and El Salvador. We have been won over by the egocentric nationalism of the isolated and boastful Tico in the cool breeze of his Central Valley. For a lifetime [...]
