All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
I believe that WEB 2.0 is the answer to our desire to participate and stop being mere receivers. This term has summarized the evolution of the Internet, in which we surfed through pages in that virtual reality that surprised us, to the [...]
There is no doubt that we are excited about the arrival of a school of Argentinean creatives like Brother, for a great weekend in Costa Rica. Be sure to visit their site at www.brotherad.com. For example Brother, something worth knowing: BROTHER is [...]
After judging some 400 advertising pieces of the Ojo de Iberoamérica, and having seen some 1,500 more, I have some anxiety and concern, because we have a long way to go. Not only are we far from Argentine creativity, but we are [...]
There is no one who is unaware of the fierce and predatory competition among advertising agencies in the country and around the world. It would seem that the time of ladies and gentlemen has passed and it has become, as they say [...]
Live creatively.
Today is Friday the 13th and I’m in Montevideo. I’ve been watching commercials for hours and enjoying this opportunity to judge at the Ojo de Iberoamérica, with the DVD they sent me on my laptop and a Diet Coke without ice, while [...]
The upcoming Volcán, an advertising contest organized by ASCAP, the Costa Rican association of advertising agencies, could be a turning point, a milestone in our creative history, a point to trigger a breakthrough, leaving behind the past and defining together the future. [...]
This wonderful story told in an innocent Iranian production, became a worldwide success with nominations and awards all over the world. It is easy to recognize that big budgets are not needed when an idea is so wonderfully powerful. This film should [...]
