All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
+ Tribal Fusion It’s fantastic to be in Costa Rica. My thanks to Jorge and Tribu for inviting me to your beautiful country. Costa Rica is the supernova of Central America. Beauty and brains!!! You are young. You are part of the [...]
I do not know why it is so difficult for us to accredit intuition as we should, and why we require so much data and information to justify it. Often on a daily basis, we make decisions without thinking and act based [...]
Check out this “video reply” from thehill88 to lazydog, which in a few days has more than 2 million 300 thousand views on YouTube: This girl, Australian, apart from having a fabulous capacity of expression and monologue, is the perfect demonstration of [...]
“Optimizing, the art of finding the best choice among all the options, is a luxury we often can’t afford. Instead, we take the first appropriate solution we find, even if it means deciding where to eat lunch, who to hire or what [...]
Artículo publicado en BusinessWeek: Saatchi Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now–in today’s splintered advertising universe–he’s scrambling to keep it relevant Kevin Roberts may well be the most successful adman of his generation. Over [...]
On April 5, 2005 I published the first article on this blog. Today, almost 700 articles later, I ask myself: what should I do with the blog? And for this, I would love to have your opinion. Let’s see the options I [...]
A week ago a DDB TV commercial for Automercados won the Grand Volcano, the country’s dean advertising agency won Agency of the Year, a supermarket chain, precisely Automercados, won the Volcano for Advertiser of the Year and the surprise of the night [...]
First I admired and bought his design, and then I discovered the character behind it: Philippe Starck, the most prolific and world famous designer alive today. Then I learned about the hotels he has designed, bought his books and read his ideas. [...]
