. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
With 7 great ideas in 3 main axes, we have made our contribution of ideas to reinvent Costa Rica, with the spring of influence that our movement(Via Costarricense) has thanks to José María Figueres, President of Costa Rica from 94 to 98 [...]
The remotidades of the diary. A few days ago I came across a photograph full of snow-capped mountains. I imagine my pupils must have dilated when I recognized Queenstown and those majestic mountains correctly called the Remarkables, or said in English, the [...]
We will move from words to deeds. Life commitment. A few days ago I was in the Central American city with the questionable distinction of being the most dangerous city in the world: San Pedro Sula. I understand that in this category [...]
Tribu in Honduras and El Salvador. Last week I was for the first time at Tribu DDB San Pedro Sula, where we made a high voltage personal connection, got stuck on several ideas and managed to initiate a close relationship. I loved [...]
More candidates than ideas. Today Costa Rica is the scene of a spectacular 3D caricature drawn by the politicians of the moment. Between handshakes and hugs, they join in alliances of all kinds and colors to achieve power, without prioritizing proposals or [...]
Cannes Chimera is possibly one of the most unknown great ideas of the moment. It has just been re-presented at the annual Cannes Representatives meeting in London, so I can’t help but share it with you right away. Here is a video [...]
There is nothing simpler than that, from the depths of your heart, with all your mind in it, you make the decision to go in one direction. However, the complexity that we love to add to everything, even the simplest, betrays us. [...]
With Golds for Publimark Lowe and Ogilvy, Silvers for Garnier BBDO, JWT and DDB, as well as a Bronze for Tribu Saatchi Saatchi, we closed our country’s participation in FIAP in a great way and exceeding expectations. Yesterday I felt a bit [...]
I am very happy to receive the news of silver medals for Garnier BBDO and JWT Costa Rica at the Fiap, which brings the total to three statuettes for Costa Rica, adding the Bronze confirmed yesterday for Tribu in radio. That said, [...]
Graphic designers, associate creative directors, account directors, account executives, we are looking for more people to join Tribu. Some of the new members of Tribu will be the 100th in this company that grows and advances hand in hand with trust in [...]