All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
We are attracted to the motivations provoked by this commercial, designed for an aggressive retail client who understands that emotional connections must be powerful between their brand and their consumers. Payless is present in 9 countries in Latin America, and although it [...]
I have little to say for a Volcano like the one we have just experienced, however, I think it is very necessary to review some things, and for this reason, I would like to share some of my observations. 1. The constitution [...]
Last night we had one more Volcano , and as usual, there were the euphoric, the indifferent and the frustrated, there were the skeptics and the challenged, those who only thought about next year, those who hoped it would be this year, [...]
We usually ignore our areas of greatest opportunity, so it should come as no surprise to discover them on radio. Here are some of the best pieces from last year’s Cannes, so the spaces are in sight and sound. However, it should [...]
. The race for the first lion for Central America is open, and in 2008 the question could be answered: Who hunted the first lion? What agency achieved the first? Who starts the harvest? Gold, silver or bronze? Does the color of [...]
There is much to learn from the elegance and class with which the world’s most famous actors applaud each other. With great dignity and solid attitude, the cameras focus on the winner, not without glancing at those who were competing for that [...]
TRIBU / Saatchi Saatchi won a gold, two silvers and a bronze in the Caribbean, to start 2008 very well in their legitimate quest to be creative winners at festivals as well. For many years we have won as a company and [...]
And Ogilvy Costa Rica the most awarded agency. Brutal! That’s how LatinSpots reads today about the results in the Caribbean 2008, so we’ve started the year off on the right foot and in the right direction, and we’ll have plenty of reason [...]
I highly recommend this book published by Lawrence Harrison and Samuel Huntington, as it helps to understand the reasons why there are countries prone to development, while many of us live in others prone to underdevelopment. Unfortunately for us Latin Americans, we [...]
