2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
When a company’s advertising seeks to make the world a better place and tries to do so, it gives us hope for the future. BAC’s new campaign in the region exalts the values of people like you and me, the values that [...]
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By Maximiliano Denaro. From the editorial staff of Clarín.com. mdenaro@claringlobal.com.ar A group of German scientists studied that neuromarketing works and that our brain responds better to known brands than to unknown ones. Scientists from Ludwing-Maximilians University demonstrated, thanks to functional magnetic resonance [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
A few days ago a simple question was asked: who in the world is Jorge Oller? And of course, the answer is not easy. Compared to Nelson Mandela, no one; compared to George W. Bush, better. However, I ask: and why compared [...]
Richard St. John compiles in this 3 minutes and 40 seconds video, the result of seven years of research among successful TEDsters to learn how to succeed in life. Don’t miss it.
How many more examples do we need to understand it? In this blog alone it would be hard to count the examples of music as the main emotional connector. Del Campo’s Summer Theme, Nike’s I feel pretty and Suda el Jamón, the [...]
Just a brief note to congratulate the founders of the new creative school, La Comunidad Clandestina, Yorsh, Daniel and company, whose web address is: https://clandestinacr.blog.com/. By its fruits we will know it better, at its time and pace. When you click on [...]
“We human beings are biologically loving beings as a feature of our evolutionary history. This means two things: the first is that love has been the central emotion preserved in the evolutionary history that gave rise to us since some five to [...]
