All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
We are attracted to the motivations provoked by this commercial, designed for an aggressive retail client who understands that emotional connections must be powerful between their brand and their consumers. Payless is present in 9 countries in Latin America, and although it [...]
I have little to say for a Volcano like the one we have just experienced, however, I think it is very necessary to review some things, and for this reason, I would like to share some of my observations. 1. The constitution [...]
Last night we had one more Volcano , and as usual, there were the euphoric, the indifferent and the frustrated, there were the skeptics and the challenged, those who only thought about next year, those who hoped it would be this year, [...]
What we do in life… echoes in eternity. And if so… what are you doing with your life? what with mine? what are we doing with our lives? We didn’t get to be gladiators in a Roman arena. Nor Japanese invading American [...]
Pancho Terán, General Creative Director of TRIBU / Nazca Saatchi Saatchi, (very serious in this photo!) is a member of the jury for the New York Festival, and for this reason, we have seen him focused on his mission, which at the [...]
When Paula Guevara and Carlos Jiménez receive the brief for the Film competition in Cannes, next June 22 at 8 a.m., they will be competing against 19 pairs from around the world for a Golden Lion in the Young Creatives Film Competition. [...]
My heart is trusting because I know you and in the midst of the storm I am never alone and I can see your silhouette in the midst of the fog your grace is sufficient in me, if the world trembles every [...]
Fear paralyzes, curtails, delays, annuls, petrifies, disables. Fear subjugates, subordinates, crushes, stuns and degrades. Fear humiliates, lulls and disarms, fear is a scourge and should not be a part of your life. Fear is subjective, personal, it is in each person to [...]
I celebrate advertising that contributes, that says something meaningful, for ideas that inspire and ignite. Standing ovation for messages that make the world a better place. With an extraordinary sense of timing, Messi’s goal yesterday is already an impressive commercial for Adidas: [...]
