All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
We are attracted to the motivations provoked by this commercial, designed for an aggressive retail client who understands that emotional connections must be powerful between their brand and their consumers. Payless is present in 9 countries in Latin America, and although it [...]
I have little to say for a Volcano like the one we have just experienced, however, I think it is very necessary to review some things, and for this reason, I would like to share some of my observations. 1. The constitution [...]
Last night we had one more Volcano , and as usual, there were the euphoric, the indifferent and the frustrated, there were the skeptics and the challenged, those who only thought about next year, those who hoped it would be this year, [...]
If we were to judge by the trend in metals, we might anticipate no Lion at Cannes next June. We’ve dropped from four to three to one and one more, with the first few years producing golds, while the last few went [...]
If you are in Central America, mark a reminder on your calendar for this Saturday at 4:00 PM (Eastern Time 6:00 PM), because you have an appointment HERE, where the message and the legacy of life that we celebrate in Holy Week [...]
The new building under construction to house Bosz Digital is simple and deliberately balanced. It is Tributo, honoring transformation, creativity and innovation. Next to Tribu, in San Antonio de Belen in Costa Rica, this will be the home of young talent and [...]
Si tenés 28 años o menos, estás en creatividad gráfica, redacción y/o digital, tenés que participar en el Concurso Nacional para Jóvenes Talentos: Young Lions 2012 organizado por Comunidad y patrocinado por La Nación. Organizáte en dupla, preparate para ganar y te [...]
Last night we met Ferran Adrià, surely the most influential chef in the world. He was brought to Costa Rica by Telefónica and true to his message, they shared it. If you are like me, who until recently knew practically nothing about [...]
We have started a new adventure and today we are heading to the new facilities for Bosz Digital. Far from being a walk in the park, or a demonstration of strength, power or courage, it is simply another debt. That is, totally [...]
