2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
When a company’s advertising seeks to make the world a better place and tries to do so, it gives us hope for the future. BAC’s new campaign in the region exalts the values of people like you and me, the values that [...]
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By Maximiliano Denaro. From the editorial staff of Clarín.com. mdenaro@claringlobal.com.ar A group of German scientists studied that neuromarketing works and that our brain responds better to known brands than to unknown ones. Scientists from Ludwing-Maximilians University demonstrated, thanks to functional magnetic resonance [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
I am a traveler. Not a tourist. That’s something else. I have been traveling for many years when at 14 or 15 I must have flown for the first time. I will never forget that first occasion when everything started to become [...]
A lot of money is always twice what you have. After one Lion we want two. A 4:19 marathon should be after 4:15. Agency of the Year twice asks for the third time after that. A good design demands a better one [...]
Last night at the Effie of Guatemala sounded a great winner“El Taier / Tribu DDB” with Golds and nothing less than the Grand Effie. This was communicated to us by Manuel Madrid, on behalf of the entire taier / Tribu DDB, Jorge [...]
After several months of waiting, the Lion won by Tribu DDB at the last Cannes Festival has arrived. It’s beautiful! It is elegant, fine and distinguished. The unpacking was emotional, happy and among friends. Here are some pictures.
Hoy colocamos unas cuantas Macs viejas a la entrada de nuestro edificio, como bien lo redactaron Liz San Elías y Carlos Soto, en un Tribu to Jobs. Las reacciones no nos las imaginamos, y nos han venido a recordar todo lo que [...]
It transformed the lives of millions around the world, including mine since 1985. Thank you Steve. May you rest in peace. Forever grateful.
