2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
We are attracted to the motivations provoked by this commercial, designed for an aggressive retail client who understands that emotional connections must be powerful between their brand and their consumers. Payless is present in 9 countries in Latin America, and although it [...]
I have little to say for a Volcano like the one we have just experienced, however, I think it is very necessary to review some things, and for this reason, I would like to share some of my observations. 1. The constitution [...]
Last night we had one more Volcano , and as usual, there were the euphoric, the indifferent and the frustrated, there were the skeptics and the challenged, those who only thought about next year, those who hoped it would be this year, [...]
This is how Lilly González, ASCAP’s Executive Director, reports the list of winners in the 2006 Volcán. Cheers! WINNERS VOLCÁN 2006 CREATIVE ADVERTISING FESTIVAL COSTA RICAN ASSOCIATION OF ADVERTISING AGENCIES (ASCAP) AUDIOVISUAL TECHNICAL CATEGORIES 1. DIRECTION: TROPICAL DRINK VERSION: MASTER PRODUCTION COMPANY: [...]
Today will be chosen the 25 pairs of advertising creatives who will compete for the national Young Lions, and the grand prize of a trip to Cannes next June with tickets and lodging expenses covered. There they will compete with the other [...]
There is nothing simpler than that, from the depths of your heart, with all your mind in it, you make the decision to go in one direction. However, the complexity that we love to add to everything, even the simplest, betrays us. [...]
With Golds for Publimark Lowe and Ogilvy, Silvers for Garnier BBDO, JWT and DDB, as well as a Bronze for Tribu Saatchi Saatchi, we closed our country’s participation in FIAP in a great way and exceeding expectations. Yesterday I felt a bit [...]
I am very happy to receive the news of silver medals for Garnier BBDO and JWT Costa Rica at the Fiap, which brings the total to three statuettes for Costa Rica, adding the Bronze confirmed yesterday for Tribu in radio. That said, [...]
