All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
“I was of the opinion that what is past is past. And that everything that is not there today, should be buried next to our memories. …Everything is illuminated in the light of the past. It is always beside us, inside us, [...]
If you don’t like something, say so. If you have a contribution, say so. If you find me in error, wrong or stupid, say so. And if you think it’s okay, whatever you want to say, you can say it here in [...]
We are often asked for garbage, and this is what we give. It is very sad. However, there is a light on the horizon and here is a clue. In an interview in Adlatina published today with Tony Granger, chief creative officer [...]
They say that rings are obnoxious, unless you’re in it! And because of this, possibly some may feel a certain reaction in their guts towards this advertising agency called, precisely, La Argolla. They started with rebelliousness and have not given it up, [...]
After judging some 400 advertising pieces of the Ojo de Iberoamérica, and having seen some 1,500 more, I have some anxiety and concern, because we have a long way to go. Not only are we far from Argentine creativity, but we are [...]
What is the Openhouse Project? Watch the idea in this video. It is only 2 and a half minutes long. Creative Projects Would you like more information or are just somewhat curious? Take a further look at The Openhouse Project. A movement [...]
I had a great time in the auditorium of the Rafael Landívar University, and I want to leave it marked with this video in my blog, because after a few years this is going to be my personal album of memories.
When Tribu and DDB decided to join forces in Central America, we set out to make our network the most influential agency in the region. We set out to do it from every brand and every campaign, and from every opportunity, such [...]
Yesterday I had the immense pleasure of visiting Guatemala once again, this time to bring to the University Rafael Landívar the “Taka tum tum tum taka taka taka tum, an urban story of influence and transformation.” An experience like the one I [...]
Mental change is the demand today for those of us who inhabit this planet. Especially for those who seek every opportunity to make a difference, to exist for a purpose or to live with meaning. A week ago I had the immense [...]
Today I sat down to read Fusil de Chispas and all the comments posted on Christian Cambronero’s famous blog in reference to Tribu DDB ‘s new campaign for our client El Verdugo, produced by Camera, with only a week on air. How [...]
