All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
There is no one who is unaware of the fierce and predatory competition among advertising agencies in the country and around the world. It would seem that the time of ladies and gentlemen has passed and it has become, as they say [...]
Live creatively.
Today is Friday the 13th and I’m in Montevideo. I’ve been watching commercials for hours and enjoying this opportunity to judge at the Ojo de Iberoamérica, with the DVD they sent me on my laptop and a Diet Coke without ice, while [...]
The upcoming Volcán, an advertising contest organized by ASCAP, the Costa Rican association of advertising agencies, could be a turning point, a milestone in our creative history, a point to trigger a breakthrough, leaving behind the past and defining together the future. [...]
This wonderful story told in an innocent Iranian production, became a worldwide success with nominations and awards all over the world. It is easy to recognize that big budgets are not needed when an idea is so wonderfully powerful. This film should [...]
Starting Movie Reviews integrated to the blog, I invite you to include your recommendations. On my side and my first, I have to include a story that takes place in Mongolia, unusual, unique and surprising. Its pace is slow, however, it is [...]
I have a lot of time to write with an idea or two in mind. This is why starting a paragraph today without one is suddenly extremely amusing to me. I have no idea where I’m going or what I intend to [...]
Today, the news of a new commercial by Tribu DDB for their client El Verdugo is published in La Nación. The fourth commercial in the story of the arm wrestlers and the Paganini family is a social phenomenon that we love to [...]
An influencer is a person, male or female, who has the ability to think differently and a new way of expression. It is someone who can take a brand, an idea or a concept and bring it to everyone’s attention. An influencer [...]
The screen shot presents an unexpected winner. In the past Volcano was the first surprise that many of us agreed to celebrate. The best work of the Festival went to House Rapp for his case for 3M with a surprise Volcano, as [...]
A couple of years ago we tried to make it to the shortlist in print with Aceite Salat, and failed. This year we are back with Protecto and Videocentro, even though we know it is very difficult to make it to the [...]
When it comes to competing, without fear of being wrong, Tribu is always in first place. Not necessarily to win, but to give it their all trying. Check out the pieces for Protecto competing in the upcoming Cannes Lions 2011 Festival, after [...]
