All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
There is no one who is unaware of the fierce and predatory competition among advertising agencies in the country and around the world. It would seem that the time of ladies and gentlemen has passed and it has become, as they say [...]
Live creatively.
Today is Friday the 13th and I’m in Montevideo. I’ve been watching commercials for hours and enjoying this opportunity to judge at the Ojo de Iberoamérica, with the DVD they sent me on my laptop and a Diet Coke without ice, while [...]
The upcoming Volcán, an advertising contest organized by ASCAP, the Costa Rican association of advertising agencies, could be a turning point, a milestone in our creative history, a point to trigger a breakthrough, leaving behind the past and defining together the future. [...]
This wonderful story told in an innocent Iranian production, became a worldwide success with nominations and awards all over the world. It is easy to recognize that big budgets are not needed when an idea is so wonderfully powerful. This film should [...]
Starting Movie Reviews integrated to the blog, I invite you to include your recommendations. On my side and my first, I have to include a story that takes place in Mongolia, unusual, unique and surprising. Its pace is slow, however, it is [...]
The Cannes Lions International Festival of Creativity has opened an abbreviated festival-within-a-festival program. In a bold step forward, the organization has inserted a festival within the festival, a separate awards ceremony and a specific emphasis on innovation. Data, technology and ideas will [...]
Innovate or Die The conventional view of business holds an arguable principle: “grow or perish.” Due to the usual transactional, incremental, and certainly linear attention within companies, it would seem to be true and sufficient, because we assume things either go up [...]
We have received the welcome news that Ferrán Adrià will be in Costa Rica to detonate innovation and share his secrets in the kitchen. With 1,846 dishes invented during 25 years in the kitchen of elBulli, his legendary restaurant ranked as the [...]
I invite you to get to know Khan Academy. Its mission is to provide free, world-class education to anyone in every corner of the world. For students, teachers and parents alike, Khan has come to deliver an extraordinary solution. It allows you [...]
Perception is reality. Really? Neuroscience observes, measures and analyzes the way our brain works, to remind us that we are complex systems of reasons and emotions, in the simplest possible summary. So, perception is reality? The usual thing is to believe we [...]
Today the Costa Rican National Design Team, grouped together in a natural, informal and spontaneous way, with incalculable talent, heartfelt emotion, visible admiration and genuine spirit of celebration, has rendered a Graphic Tribute to the Sele. Its organizers Marianella Snowball and Noé [...]
