All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Once again I had to face the sad reality of our competitors giving away their work. On this occasion, they offered editions of commercials free of charge. Being part of the largest group, they should know enough that giving away is not [...]
Ideas, imagination, charm, identification, illusion, commitment, commitment, ignition, truth, intuition, empathy, dreams, excitement, emotion, talent, fans and much more is soccer. However, its synonym is passion, a word that summarizes two words: love and madness. Soccer is passion, it opens up possibilities [...]
I have a dear friend and colleague, companion of dreams and illusions, sincere creative, talented generator of ideas and proven maker of commercial creativity, admirer of Lovemarks and charismatic musician, among other virtues: Arete. He opened his creative workshop and launched himself [...]
When I started in this business there was a wonderful planning, ordering and direction tool called the Marketing Plan, in my perspective as an advertising agency, under the full responsibility of the client. It was not a calendar, nor was it a [...]
They sound good, they dare and differentiate themselves from the first moment, they enjoy their talent and enjoy what they do, they share ideas and values, they are not afraid to expose themselves and they show themselves as they are, although for [...]
Yesterday, in a month, the Cannes Festival will begin, and God willing, we will be there with Carlos and Paula to discover what this year’s main creative advertising event in the world will bring us. The week is intense day and night, [...]
In this video we present the report made by Habitat in Teletica, which presents the work of Diego Vargas, Pixelnouveau, in an exhibition made possible thanks to the sponsorship of the Kativo Group, friends of art, color and digital imagination. To Rafael [...]
Agencia Datsun has reiterated its commitment to promote young creatives in the country, with the 4th Nissan Creativity Contest. And the truth is, I think it’s sensational, because let’s be clear: they don’t need to do it, and yet, they promote it [...]
