All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Once again I had to face the sad reality of our competitors giving away their work. On this occasion, they offered editions of commercials free of charge. Being part of the largest group, they should know enough that giving away is not [...]
Ideas, imagination, charm, identification, illusion, commitment, commitment, ignition, truth, intuition, empathy, dreams, excitement, emotion, talent, fans and much more is soccer. However, its synonym is passion, a word that summarizes two words: love and madness. Soccer is passion, it opens up possibilities [...]
I have a dear friend and colleague, companion of dreams and illusions, sincere creative, talented generator of ideas and proven maker of commercial creativity, admirer of Lovemarks and charismatic musician, among other virtues: Arete. He opened his creative workshop and launched himself [...]
On Friday night of the Superschool Weekend at Uveritas, organized by ASCAP, a “round table” was held, masterfully conducted by Layla Poveda of Comunicación Corporativa Ketchum. Here are all the participations in video, Andrés Artavia from Garnier BBDO, Pancho Terán from Tribu, [...]
A few days ago I came across an advertisement that talks about envy, possibly from the entrails of the same feeling, which disturbed my spirit and made me think about this capital sin, and for this reason also, today I am typing [...]
In the “round table” of the Superschool, which were more like online chairs, we had three opinions about this campaign. Here is the video with the comments of Andrés Artavia, Manuel Travisany and Pancho Terán. Cheers!
Being in Cannes last year for the first time in my life, I received so much from the experience that I still don’t stop gaining from that experience of exposure to the most important advertising festival in the world. There is so [...]
The Caribbean is just a few days away. Costa Rica’s expectations, I guess, are still low. Most of the winning Guatemalan pieces, both from Leo and BBDO, are participating again in this festival, and I suppose, with good options. Likewise the Panamanian [...]
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