All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
A different way In Costa Rica, it’s even scary to propose! The fable of the pots of lobsters in boiling water could not be truer. While the German or gringas would all be saved, in a collective effort to get out alive, [...]
Next month will be the meeting of representatives in London, to continue to ignite the excitement of Cannes in our country. In the video summary of 2012, I was delighted to see, from left to right, Rebeca Barzuna, Javier Mora, Adriana Duarte, [...]
Respect improves life, and for this reason, it is better to take each step like eating fish: very carefully! If an advertising client is going to invest a dollar or a hundred thousand, be it a soft drink, a bank or a [...]
La Via Costarricense is turning out to be a new and happy experience in my life. As a powerful opportunity for positive influence, the sum of resources, energy, ideas and proposals are focused on redefining the direction of the country in an [...]
A monument to entrepreneurship: today I posted my first idea on the Costa Rican Way. In the following days I will be posting more ideas, while I take this opportunity to invite you to upload yours. The following is the text placed [...]
In a practical simplification, there are two types of countries: those that prosper and those that do not. Apply the concept also to companies, institutions, families and all types of human organizations. Some advance and others stagnate or regress. When referring to [...]
Crispin, Porter + Bogusky presents us with a new way to drive a product and its users to a closer and more intimate relationship with the brand, Jetta in this case. It is an excellent example of integration and innovation, which reminds [...]
Aishwarya Rai, 34, is the most important figure in the billion-dollar Indian film industry, as well as the face of L’Oréal among other brands. Aishwarya, Miss India and Miss World in 1994, now projects a different world through the influence of the [...]
I am making a copy paste of the list of winners of the Volcan 2007, sent by Lilliana Gonzalez of Ascap early this morning to all the media. WINNERS OF THE CREATIVE ADVERTISING FESTIVAL VOLCAN 2007 AUDIOVISUAL TECHNIQUES CATEGORY DIRECTION CATEGORY Production [...]
Good morning! How are you? Are you still smiling? How are you? If there is one thing I would love about this blogging experience, it would be the participation of those who read it. It would be great to establish the dialogue [...]
I am very satisfied with the Volcano that concluded just a few hours ago, as it brought to our community a combination of results that many, like me, did not expect. It is late and tomorrow there will be more time to [...]
Chic is an early nineteenth-century French word whose meaning refers to smart or stylish. Over the years, its use in English has referred to social events, situations, individuals, fashions or forms of dress. It combines elegance with soft avant-gardism and provokes an [...]
