All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
A different way In Costa Rica, it’s even scary to propose! The fable of the pots of lobsters in boiling water could not be truer. While the German or gringas would all be saved, in a collective effort to get out alive, [...]
Next month will be the meeting of representatives in London, to continue to ignite the excitement of Cannes in our country. In the video summary of 2012, I was delighted to see, from left to right, Rebeca Barzuna, Javier Mora, Adriana Duarte, [...]
Respect improves life, and for this reason, it is better to take each step like eating fish: very carefully! If an advertising client is going to invest a dollar or a hundred thousand, be it a soft drink, a bank or a [...]
La Via Costarricense is turning out to be a new and happy experience in my life. As a powerful opportunity for positive influence, the sum of resources, energy, ideas and proposals are focused on redefining the direction of the country in an [...]
A monument to entrepreneurship: today I posted my first idea on the Costa Rican Way. In the following days I will be posting more ideas, while I take this opportunity to invite you to upload yours. The following is the text placed [...]
In a practical simplification, there are two types of countries: those that prosper and those that do not. Apply the concept also to companies, institutions, families and all types of human organizations. Some advance and others stagnate or regress. When referring to [...]
“I already plan to turn up the volume on all the dreams in me. …you have to grow up and you can’t be a baby anymore. …I want to be like this. Surrendering my life… …for You what is dark, is not [...]
Message sent by Antonio Ramirez. ___________________________________________ Jorge, How do you do. We don’t know each other but I’m an advertising and marketing fever. I signed up for your blog because a creative friend of mine, known as Yorsh, passed it on to [...]
glumbert.com – The Great Descent Do you know the worst thing that could happen to a client? And I want to insist, do you know the worst of the worst of the worst of all the worst things that could happen to [...]
We moved to the Dent when I was about 11 years old, and since then, I had new neighbors: an Automercado, Giacomín and the bowling alley. For years they meant a part of my life that I always remembered with great affection [...]
This is really stupid. However, that’s how we started and today, Sony’s PlayStation and Nintendo’s Wii, to name just two brands, are global empires. Could it be then that stupidity does indeed exist? The little game is literally stupid, and proves that [...]
“In this business you have to make a scoop of shit taste like vanilla ice cream… and when you’re done, count on your stomach to voluntarily order a second helping!”, Bob James told me in 1988 when he was CEO of McCann-Erickson [...]
