All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
From the book by Armando Vargas Araya, La Vía Costarricense, published by EUNED in 2005, this is a wonderfully inspiring text as it initiates a broad, open and participatory process. What is La Via Costarricense? It is a dynamic conceptual tool to [...]
Thinking about the Costa Rican Way, a few days ago I wrote a message to my great friend, Armando Vargas Araya, journalist, historian, politician and wonderful human being. In a few words, these were my two lines: Armando dear, whose idea was [...]
A few months ago I decided to accept the invitation to be part of the process of consultation, innovation and imagination ignited by the country project proposed by José María Figueres. It was on February 21, 2012 when I met again with [...]
I took a vacation and came back last Saturday. I took a few days for the coupling and as promised, here I am back on the blog with a song: the most popular. I’m not going to add anything about this case [...]
Back to the keyboard on July 20, greetings!
Without a doubt, a creative world is better. Especially when it comes to stories, images, ideas that make all the difference, make their mark and transcend. So does Procter Gamble. So does Google. So does American Express. So does Coordown in Italy. [...]
In the 25th anniversary edition of Archive, one of the most prestigious design and advertising magazines in the world, page 75, two pieces by Salat, for our client Dipo, are published. First of all, warm congratulations to the entire team at Tribu [...]
In our country we live among anonymous and quiet people, so it’s refreshing to find a message like Yorsh’s.
I admire and applaud all the efforts we can find in Vesyves, because it is a brave option with fresh and different content generation, under the direction of Massimo Martinotti, where you can find alternative productions, stories, advice, entertainment and adventures like [...]
It is easy to cut advertising, mainly because it is an expense that is not committed and has not been incurred in advance. Likewise, cutting advertising spending is a solution with immediate results and no visible effects in the short term, since [...]
Watching Quién Quiere Ser Millonario is a great experience if you join the Twitters of the country at https://www.monstruolocura.com/qqsm. Today was no exception and for this reason I share it with you. Here I leave you with a small fraction of the [...]
Costa Rica will have two pairs of young talents competing in Cannes next June, as a result of the sum of resources provided by ASCAP, La Nación and Teletica, as well as Grafos, Publimark, Leo Burnett and Tribu, while we are awaiting [...]
