I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
We continue to hunt for Lions in Cannes, because creative prestige is key to our business, because that’s how we protect the best creative talent in Tribu and attract those who are not yet with us. At the end of the day, [...]
Casado in Brazil is called feijoada, and that was our first meal when we arrived in Copacabana for the Wave Festival. With an air of the Carlton in Cannes, the Copacabana Palace in Rio de Janeiro is the perfect setting for the [...]
At Tribu DDB Costa Rica we have decided not to receive new accounts, at least for the remainder of the first half of the year. However, we are already considering extending this measure to the third quarter of the year. The reason? [...]
The contest to choose the two creative duos that will go to Cannes has had a setback. In the first round to choose the finalists, the jury decided to declare it void and repeat the opportunity for all contestants. Here is the [...]
Can you imagine a life without limits? How wonderful! We could drive 100 miles an hour, smoke in the office and max out our credit card every month. We could go on vacation whenever we felt like it and I would eat [...]
Two years ago I discovered the meaning of the word Zeitgeist: the spirit of the times. I also got to know Google better and all that it means to discover the interest of the vast majority of the planet’s inhabitants through our [...]
I have always preferred the sunrise, and in this message of multiple interpretation, I totally agree with the idea of rediscovering energy. This video comes to us from Saatchi Saatchi Paris.
Imagine a church that you want all week long to go to every Sunday. One that children ask to go to and want to return to, because it is the best time of their week, and one that adults look for from [...]
While Pablo Chaves, Diego García, Paula Guevara and Josué Alvarado return from the Ojo de Iberoamérica with the Bronze for Unicef in Radio, Tribu celebrated one more Triboooo, and in this video a nice summary. I missed not being there one more [...]
GDP in countries is possibly the factor that most directly correlates with attendance and registrations at Cannes, according to historical data, as more than price, distance or country size, when economies are affected, participation is directly affected. With a global economy in [...]
I’m not sure we have such a precise definition for trucho, however, I heard an interesting reference today at the reps meeting in Cannes. The first one, regarding scam ad, or I guess, trucho, refers to those ads that were produced without [...]
