I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Emily Pilloton presented in the EF Hall at the Austin Convention Center during SXSW and drew us in because of the name of her talk, because she was a TED talker and because she brought ideas worth adding to the moleskin and [...]
I came across this talk and the room was half empty. Then I understood, for at a conference like SXSW on technology and innovation, the topic seemed to be completely out of our interest. And indeed, this turned out to be a [...]
Napoletano uses fucking like commas, she’s strong, has an impactful personality and says she doesn’t mind losing business, if she loses it because of who she is. I’m 10 feet away from her as she speaks at SXSW and I can’t tell [...]
A few days ago I came across an ad in the American Airlines magazine that left me impressed. It was about one more sailing ships in the Caribbean, the Mediterranean and Costa Rica. And at that moment it was as if the [...]
A new edition of SXSW Interactive is coming (March 9 to 13) and we wouldn’t miss it for the world. Last year I was there for the first time, and now I think it’s going to be hard for me to pass [...]
Chris Dearnley came to Costa Rica some 17 years ago. A Harvard MBA graduate, he traded large corporations and business for his vision of life focused on our country, to plant a Vineyard church and help those most in need. Since then, [...]
After Antigua and El Ojo, to cite the two scenarios on the way to the regional competition in which we measure ourselves from Costa Rica, the Volcano next November will once again be the national advertising contest, which will naturally bring new [...]
And this famous Nike and Michael Jordan commercial is an unmistakable reminder of that. In fact, at Tribu we are convinced that, in a healthy relationship with our clients, we need ample room for failure. When the client celebrates that they approve [...]
On August 31, we will have the opportunity to join the 10 kilometer race, which will be run in 25 cities around the world and wherever you are. A gigantic idea from a brand that inspires to succeed… but not without breaking [...]
All our decisions are essentially emotional, and for this reason, it is no coincidence that a handshake has been for years a property of Importadora Monge in Costa Rica, because trust has always been exalted with its concept “I have faith”, [...]
One of the winningest teams in the history of sport is called the All Blacks, they play rugby and they are from New Zealand. They inspire many publications, books, commercials and more, as their Haka and their record makes them unique in [...]
To connect emotionally, there is nothing better than a great story masterfully told, as HBO does with its films and programming, to the point of being able to exalt in its commercials that it is not television but stories. In this week’s [...]
