All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
The Cannes Lions International Festival of Creativity is as important today for clients as it is for creative, media, PR, digital agencies and more. Whoever has a brand, whoever invests in its image, the perceived value of its product or service, whoever [...]
A Festival of Creativity The Cannes Lions International Festival of Creativity today is as important for clients as it is for their creative agencies. This is also true for companies in media, public relations, digital and more. It is ideal for those [...]
The Importance of Creativity Have you ever asked yourself this question? In my case, I must confess that I have not, despite decades of living an activity that is, at its very essence, creative -business, brands, and advertising. Maybe it’s because a [...]
The Ombudsman’s Office and the Propaganda Control Office forget that the rights of the citizens are not above the rights of the property. Today, Banco de Costa Rica announced the withdrawal of its Toucan campaign due to a “prevention order” by the [...]
Why Is It Good to Learn a New Language? I’ve been away from my keyboard and blog for a while. I’ve been distracted by a thousand other things, yet somehow, every day, I increasingly recognize and appreciate the moment in fifth grade [...]
Success is not a gold medal, nor is it a Lion at Cannes, a million Euros or a marathon in a personal best time. Success has become distorted and although it can be achieved on a daily basis, it can generate the [...]
With the water cycle, presented in this beautiful animation, I connected with my years in advertising and that of almost all of us advertisers. It’s a long journey and like all, with obstacles and challenges at every step. One day we win [...]
Today begins at ArteCine Lindora the OPENHOUSE, an option for the ill-mannered like me, as it takes messages from conversational speakers from the United States, and projects them on the movie screen in an activity that does not exceed 60 minutes. Thus, [...]
From Mosaic in Pasadena, Erwin McManus, the lead pastor of one of the most creative churches in the United States, www.mosaic.org, will visit us next week. In his proposal, art, film, dance, music of course, creativity and innovation play a key role [...]
With only three weeks to go before the last date for publications or guidelines for the Pregonero and the Volcán, the season of truchos in our country begins, so it is convenient to read La Teja among other chosen media. These days, [...]
The next Volcán could be one of surprises, as we do not know if its opening to Central America will in fact imply registrations from agencies in the region or if, despite this fundamental change, it will continue to be a predominantly [...]
No matter how much time you have or don’t have, what you do or don’t do, where you are or with whom, you have to know this story. Don’t miss it, it will surely move you to tears as it did me. [...]
