I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
“If I have seen further, it was because I did it on the shoulders of giants” said Newton when he spoke about teamwork. At another point in history, Edison said that “A genius is 1% inspiration and 99% perspiration”. Ray Kroc, the [...]
The first surprise of the night was for radio. The second was for Tribu. The third surprise was for Videocentro. The lottery played and this time it was our turn. It was a night for our tribe of talents, as if to [...]
All in the light and no surprises. The work by Tribu DDB continues to show consistency in the creative product. To prove it, here are the pieces for this furniture beautifully finished with Madetec. They are in Pregonero even though they didn’t [...]
The unexpected sponge meteorite is about to disappear to the dinos on the wall painted by washable Protecto. And perhaps, also about to surprise with new accolades for Tribu DDB. Simple and elegant, idea and execution perfectly aligned with the benefit of [...]
No. Maybe better, instead of talking, we take notes. Here are some examples that start with beer, go through the museum and end up going back to the future. All this, regarding the new category at Cannes: Branded Content. Why not a [...]
I think you have to look for Evelyn, although she sure isn’t on national television. When I occasionally see her, the commercial breaks are still full of the same thing. Exceptions are rare and that is why, if creativity is called Evelyn, [...]
Reinvent or die. That’s how simple our future is as an advertising industry. But not so simple is the work we must do to avoid continuing to walk in the second option.
Last week almost 80 creatives from the country took advantage of the Escuela Superior de Creativos brought by ASCAP, in a workshop that we assume must have been of great benefit to all. However, the only feedback I have at the moment, [...]
Do we pay attention to what captures our attention, or do we decide what we pay attention to? There is a huge difference! In just 17 minutes, this message leads us to recognize that our attention influences the direction of our [...]
So began today’s Pangea Day. with a spot of pale blue in perspective, for those who forget the dimension in which we really live! We are online at Tribu, connected to the world. Don’t miss it, there’s about 3 hours left! [...]
Since 12 noon on May 10, 2008, the world was tuned in for four hours, with films capable of changing it. They are available at www.pangeaday.org and on Youtube for you to search for them and not miss them.
Humberto Ling | Josafat Padilla Gold, Young Lions 2008 Josué Alvarado | José Andrés Antillón Silver, Young Lions 2008 Jorge Delgado | Daniel Arroyo Bronze, Young Lions 2008 For everyone’s information, the 6 jurors who voted in the Young Lions finals were: [...]
