I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
“If I have seen further, it was because I did it on the shoulders of giants” said Newton when he spoke about teamwork. At another point in history, Edison said that “A genius is 1% inspiration and 99% perspiration”. Ray Kroc, the [...]
The first surprise of the night was for radio. The second was for Tribu. The third surprise was for Videocentro. The lottery played and this time it was our turn. It was a night for our tribe of talents, as if to [...]
All in the light and no surprises. The work by Tribu DDB continues to show consistency in the creative product. To prove it, here are the pieces for this furniture beautifully finished with Madetec. They are in Pregonero even though they didn’t [...]
The unexpected sponge meteorite is about to disappear to the dinos on the wall painted by washable Protecto. And perhaps, also about to surprise with new accolades for Tribu DDB. Simple and elegant, idea and execution perfectly aligned with the benefit of [...]
No. Maybe better, instead of talking, we take notes. Here are some examples that start with beer, go through the museum and end up going back to the future. All this, regarding the new category at Cannes: Branded Content. Why not a [...]
I think you have to look for Evelyn, although she sure isn’t on national television. When I occasionally see her, the commercial breaks are still full of the same thing. Exceptions are rare and that is why, if creativity is called Evelyn, [...]
At 220 volts and with great joy, creative and graphic directors from ASCAP’s partner agencies chose 17 pairs to participate in the Young Lions for two tickets to Cannes and the opportunity to compete there. They carried out the task of choosing [...]
Yesterday, the 17 pairs that will compete to represent Costa Rica in the Young Lions Competition in Print, at the next Cannes Festival, were chosen. In a session with creatives from ASCAP agencies, gathered at Garnier BBDO, and with the prosecution as [...]
By Andrés Arias. Yesterday, Tuesday 22nd, we had the visit of Irene Esquivel, Advertising Agencies Manager of Grupo Nación, who came to Tribu for two hours to present to accounts, media, management, creativity and design a wide range of possibilities in creative [...]
Today will be chosen the 25 pairs of advertising creatives who will compete for the national Young Lions, and the grand prize of a trip to Cannes next June with tickets and lodging expenses covered. There they will compete with the other [...]
There is nothing simpler than that, from the depths of your heart, with all your mind in it, you make the decision to go in one direction. However, the complexity that we love to add to everything, even the simplest, betrays us. [...]
