. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
In Costa Rica we opened the association of advertising agencies to all commercial communication companies, we changed the original guild model and we have launched a new name. The transformation of ASCAP, more than 50 years old, has responded with success to [...]
We take Halloween and turn it into a tradition. The costume party starts in the morning and goes into the evening. We enjoy the day and thus confirm Zanders rule #6: we don’t take ourselves too seriously. Tribu DDB and Bosz Digital [...]
“If I have seen further, it was because I did it on the shoulders of giants” said Newton when he spoke about teamwork. At another point in history, Edison said that “A genius is 1% inspiration and 99% perspiration”. Ray Kroc, the [...]
The first surprise of the night was for radio. The second was for Tribu. The third surprise was for Videocentro. The lottery played and this time it was our turn. It was a night for our tribe of talents, as if to [...]
All in the light and no surprises. The work by Tribu DDB continues to show consistency in the creative product. To prove it, here are the pieces for this furniture beautifully finished with Madetec. They are in Pregonero even though they didn’t [...]
The unexpected sponge meteorite is about to disappear to the dinos on the wall painted by washable Protecto. And perhaps, also about to surprise with new accolades for Tribu DDB. Simple and elegant, idea and execution perfectly aligned with the benefit of [...]
Many times we spend our time complaining about something we don’t like or we simply let it go and settle for “what we have” without realizing that we can change things. This is why I want to share with you these tips [...]
The Birth of an Idea Today, Guatemala is living one of the toughest moments in its history, only a few days away from its upcoming and consequential elections, alongside corruption scandals that implicate President Pérez Molina. The uncovering of a network of [...]
A few days ago I heard from a disgruntled young professional about the imminent sale of his mother’s grocery store where he worked. “I have a life ahead of me,” he argued in opposition to the transaction, because in his view, the [...]
A Story of Evolution Some 28 years ago, I began what today is known as a startup, loaded with technology, creativity, and dreams, amid the challenges involved in carving our place among 50 advertising agencies. From a room in my parents’ house [...]
An Event You Can’t Ignore In our country, the region and around the world, most professionals are unfamiliar with Cannes Lions. This is either because they do not know that it exists or because they have the wrong idea about what this [...]
Awards to Excellence The International Creativity Festival Cannes Lions is a name that is no longer enough to describe and adequately name this event. That is why, I believe it offers not a double but a triple shot of inspiration, because it [...]
