All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
When Arne Jacobsen designed the Huevo sofa in 1958, he must have anticipated that he had created a classic that would be admired around the world and for generations. I suppose he must have suspected it too, when in that year and [...]
The greatest contradiction of the document is that it has no advertising, despite the fact that its protagonists gravitate or have gravitated for many years around advertising. Regarding the document, Suárez says that “we don’t care much about the visual, this magazine [...]
I met Carlos Suarez about 5 years ago in Cannes. Editor of Brands magazine in the Dominican Republic, he is an Argentinean with a Venezuelan soul and creative passion as if he were an advertiser. Controversial, provocative and incisive, Carlos came to [...]
In Incae we would say in one word that is the answer to every opinion or solution: it depends! With the theory of relativity explained by Einstein for all other mortals, when you sit with a beautiful girl for two hours, it [...]
FILM, FILM CRAFT AND TITANIUM AND INTEGRATED LIONS WINNERS ANNOUNCED UK WINS FIRST FILM CRAFT GRAND PRIX USA WINS FILM GRAND PRIX, INTEGRATED GRAND PRIX AND TITANIUM GRAND PRIX Cannes, 27 June 2010 – Yesterday, the final night of the Cannes Lions [...]
In a few hours the Film, Film Craft, Effectiveness, Integrated and Titanium awards will be over, as well as the awards for Production Company of the Year, Client of the Year, Network and Agency of the Year, both network and independent. And [...]
After judging some 400 advertising pieces of the Ojo de Iberoamérica, and having seen some 1,500 more, I have some anxiety and concern, because we have a long way to go. Not only are we far from Argentine creativity, but we are [...]
There is no one who is unaware of the fierce and predatory competition among advertising agencies in the country and around the world. It would seem that the time of ladies and gentlemen has passed and it has become, as they say [...]
Live creatively.
Today is Friday the 13th and I’m in Montevideo. I’ve been watching commercials for hours and enjoying this opportunity to judge at the Ojo de Iberoamérica, with the DVD they sent me on my laptop and a Diet Coke without ice, while [...]
The upcoming Volcán, an advertising contest organized by ASCAP, the Costa Rican association of advertising agencies, could be a turning point, a milestone in our creative history, a point to trigger a breakthrough, leaving behind the past and defining together the future. [...]
This wonderful story told in an innocent Iranian production, became a worldwide success with nominations and awards all over the world. It is easy to recognize that big budgets are not needed when an idea is so wonderfully powerful. This film should [...]
