2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
I met Carlos Suarez about 5 years ago in Cannes. Editor of Brands magazine in the Dominican Republic, he is an Argentinean with a Venezuelan soul and creative passion as if he were an advertiser. Controversial, provocative and incisive, Carlos came to [...]
In Incae we would say in one word that is the answer to every opinion or solution: it depends! With the theory of relativity explained by Einstein for all other mortals, when you sit with a beautiful girl for two hours, it [...]
FILM, FILM CRAFT AND TITANIUM AND INTEGRATED LIONS WINNERS ANNOUNCED UK WINS FIRST FILM CRAFT GRAND PRIX USA WINS FILM GRAND PRIX, INTEGRATED GRAND PRIX AND TITANIUM GRAND PRIX Cannes, 27 June 2010 – Yesterday, the final night of the Cannes Lions [...]
In a few hours the Film, Film Craft, Effectiveness, Integrated and Titanium awards will be over, as well as the awards for Production Company of the Year, Client of the Year, Network and Agency of the Year, both network and independent. And [...]
At the celebration of 100 years of his birth, David Ogilvy was remembered as saying that advertising is a force for good. He assured that it was about much more than sales and proposed to make a better world with it. In [...]
In these days of intense global creative competition on the Cannes Lions stage, it is impressive to know the level that is achieved in the world. For this reason, when we see the Lions winners in press, it is revealing to know [...]
I admire and applaud all the efforts we can find in Vesyves, because it is a brave option with fresh and different content generation, under the direction of Massimo Martinotti, where you can find alternative productions, stories, advice, entertainment and adventures like [...]
It is easy to cut advertising, mainly because it is an expense that is not committed and has not been incurred in advance. Likewise, cutting advertising spending is a solution with immediate results and no visible effects in the short term, since [...]
Watching Quién Quiere Ser Millonario is a great experience if you join the Twitters of the country at https://www.monstruolocura.com/qqsm. Today was no exception and for this reason I share it with you. Here I leave you with a small fraction of the [...]
Costa Rica will have two pairs of young talents competing in Cannes next June, as a result of the sum of resources provided by ASCAP, La Nación and Teletica, as well as Grafos, Publimark, Leo Burnett and Tribu, while we are awaiting [...]
With dams in Costa Rica, the question could be repeated and posed only 3 years from now, as we do not see feasible options for a functioning and effective capital city. However, the 8-decade visualization exercise was done in Honda, and the [...]
In a recent interview by The Economist, Bill Gates insists that technology has to work for poor people, and justifies the reasons to be optimistic about the future based on its advantages. His view of the current crisis, and his opinion on [...]
