I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
I have a lot of time to write with an idea or two in mind. This is why starting a paragraph today without one is suddenly extremely amusing to me. I have no idea where I’m going or what I intend to [...]
Today, the news of a new commercial by Tribu DDB for their client El Verdugo is published in La Nación. The fourth commercial in the story of the arm wrestlers and the Paganini family is a social phenomenon that we love to [...]
An influencer is a person, male or female, who has the ability to think differently and a new way of expression. It is someone who can take a brand, an idea or a concept and bring it to everyone’s attention. An influencer [...]
The screen shot presents an unexpected winner. In the past Volcano was the first surprise that many of us agreed to celebrate. The best work of the Festival went to House Rapp for his case for 3M with a surprise Volcano, as [...]
A couple of years ago we tried to make it to the shortlist in print with Aceite Salat, and failed. This year we are back with Protecto and Videocentro, even though we know it is very difficult to make it to the [...]
When it comes to competing, without fear of being wrong, Tribu is always in first place. Not necessarily to win, but to give it their all trying. Check out the pieces for Protecto competing in the upcoming Cannes Lions 2011 Festival, after [...]
Just a simple preview: in 2010 the first Effie will be held in the country, represented and organized by ASCAP. We do not have definite dates yet, but we anticipate that it will be in the third quarter of the year. So [...]
The word is out and I confirm it: the Volcano is moving to February. The Board of Directors of Ascap, the Costa Rican Association of Advertising Agencies, decided in the last session to migrate the Volcano to the beautiful days of February [...]
And it is now on YouTube, complete and free for everyone. Yann Arthus-Bertrand has done it again and now in a dimension typical of his global style and his content sensitive to the world we live in. Don’t miss the one hour [...]
For more than a decade, Soy Palacio has been a consistently powerful campaign, reflecting intimate emotions and deep understanding of women. Terán TBWA has done it consistently and proves that for retail there are no formulas, only brave ones, and for this [...]
Life is a journey and not just a trip. In this message from Louis Vuitton, the essence of a legendary brand is protected and strengthened with a message that touches intimate fibers and touches deep down. Countless journeys. Countless emotions. More than [...]
In recent months we went from Johnny Araya as absolute favorite in any bet, to a resounding victory in the Liberationist convention of Laura Chinchilla, for reasons that can only be added to the pot with speculations, hypotheses, estimates, theories and opinions. [...]
