I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
In two categories in Public Relations and one in Media, the case “Johnny vs. Johnny” will debut at the Cannes Film Festival next June, trying to be among the finalists. With a special recognition and sincere appreciation for the Mayor of San [...]
I don’t think something like this has ever happened before in the history of advertising in our country. Today in La Teja and on the front page, the news of the launching of a new commercial of El Verdugo stores, for its [...]
Some time ago I discovered www.chess.com and from then on A Fuego Lento has been in constant check. The direct competition of my blog has been chess. Only turbo mega super bati reloaded by chess.com, the best thing ever invented after chess [...]
The next Cannes Lions Festival is just around the corner, so the tension is building, suitcases are packed, hotels are crowded with reservations and the brand world is preparing for a particularly important edition. After the depression that can be explained by [...]
Last night I finally put play on the AppleTV and started watching a movie I downloaded a few weeks ago – Art Copy, by Doug Pray. I thought I’d abandon it at minute 5 or 10, only to find that I couldn’t [...]
Today I received an email from Bernal Esquivel, Director of Strategic Planning at Tribu DDB and great friend, with a picture and a mega ultra super super hyper hyper bati meaningful message: George, we did it! I burst out laughing with the [...]
I am not as stubborn as I appear to be. I am firm, because I have to be, but I constantly reflect on my actions, on the policies I am promoting and on the attitudes I am adopting. I have had the [...]
Procter Gamble is betting on advertising creativity as never before, and it is the same giant that used to accuseocus of squares, defenders of parity, masters of testimonials and demos. After Unilever, Procter sent more executives to Cannes than any other advertiser. [...]
When talking about emotional connections in the creation of Lovemarks with the support of advertising, commercials like the previous one of the Buenos Aires Zoo by Del Campo, are an example of how to do it masterfully. In a new experience for [...]
For we are the size of the things that make us angry. After all, the only thing in common between everything that angers us in life and each of us is precisely oneself. Even if it often seems that the [...]
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