I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Today we finally received the signal we were waiting for: it’s official. Movistar, our new big client has chosen us to be their creative partner in Costa Rica for an unprecedented launch in the country. Although until just a few weeks ago… [...]
Last night the results of Young Lions were announced, the creative duos that will represent our country in Cannes in the categories of Cyber, Print and Film. They were chosen by a jury made up of 19 renowned colleagues and friends of [...]
It is with great joy that I share with you some happy news: Costa Rica’s participation in Cannes is the largest in our short and successful history at Cannes Lions. With 58 entries for the country, the participating agencies will try to [...]
In this third entry regarding our advertising industry in Costa Rica, I bring to your screen a first and very simple proposal: let’s celebrate all the differences and since it is better to do it in a single forum, let’s coincide in [...]
At Incae I was taught a definition of strategy that I love. Strategy is about choices, about sacrificial decisions and about deliberately choosing to be different, as proposed by Michael Porter. Strategy is also about knowing clearly when to say no. Success [...]
In the twenty-something years of Tribu (formerly Consumer Publicidad), we didn’t always celebrate like we do now. We all know it and yet, we easily forget it. When we lost in a Pregonero or a Volcán, when we thought we were going [...]
It is evident that today’s young people have physically distanced themselves from each other, and that unlike our generations, they hardly have the opportunity to move from total distance to a long embrace in movement, as we did when we danced “boleros”. [...]
Just hours away from witnessing Federer achieve what no one has ever done before in tennis history, Lance Armstrong is starting a new tour in France at the age of 37 and ready to continue his extraordinary sporting career. Today morning, after [...]
A few days ago I went from the sublime to the ridiculous in a half marathon and from the first kilometer, when I thought it would be a wonderful experience and ended up being the opposite. In the end of course, the [...]
Today I remembered a campaign to some friends on Facebook who invited me to share this old commercial. Life messes you up, without a doubt, and if there are any doubts, ask Zelaya. It is a video that summarizes a situation that [...]
In an unprecedented decision at Cannes, the jury headed by David Droga awarded the Grand Prix for Integrated and Titanium to the Obama Campaign that carried him to the presidency. A hotly contested decision, yet clearly one that recognizes the scale of [...]
Are you still looking for your perfect match? This message comes all the way from Singapore and reminds us that it’s often the little imperfections that make all the difference in the world. More info? Look it up at thinkfamily.
