I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Today we finally received the signal we were waiting for: it’s official. Movistar, our new big client has chosen us to be their creative partner in Costa Rica for an unprecedented launch in the country. Although until just a few weeks ago… [...]
Last night the results of Young Lions were announced, the creative duos that will represent our country in Cannes in the categories of Cyber, Print and Film. They were chosen by a jury made up of 19 renowned colleagues and friends of [...]
It is with great joy that I share with you some happy news: Costa Rica’s participation in Cannes is the largest in our short and successful history at Cannes Lions. With 58 entries for the country, the participating agencies will try to [...]
In this third entry regarding our advertising industry in Costa Rica, I bring to your screen a first and very simple proposal: let’s celebrate all the differences and since it is better to do it in a single forum, let’s coincide in [...]
At Incae I was taught a definition of strategy that I love. Strategy is about choices, about sacrificial decisions and about deliberately choosing to be different, as proposed by Michael Porter. Strategy is also about knowing clearly when to say no. Success [...]
In the twenty-something years of Tribu (formerly Consumer Publicidad), we didn’t always celebrate like we do now. We all know it and yet, we easily forget it. When we lost in a Pregonero or a Volcán, when we thought we were going [...]
We present the three new versions for Salat, already entered in Cannes, in addition to the Hospital and Postman versions that won in Pregonero and Volcán. These three new pieces, developed by the same creative team at Tribu Saatchi Saatchi, complete a [...]
At the 6th hour, darkness came over the whole land, until the 9th hour. Don’t miss THE FINAL HOURS, a message in English by Andy Stanley, especially relevant in these days of Semana Sana and even more for the rest of life. [...]
My body takes me from a to b, although the route is in my mind. I love running. And even more so in company.
Tonight we gathered a group of twitters in Tribu, invited by Rogelio Umaña and his fascinating idea: gorileo.tv. Thus, with a live audio and video webcast, hundreds of people entered the address www.gorileo.tv or www.seetheworlddigital.com and enjoyed a pleasant, entertaining and fine [...]
The OpenHouse Project presenta el próximo lunes santo 6 de abril, Dealing with Doubt, 7:15 PM. Artecine Lindora, entrada libre. “Since we all experience doubt at some point in our lives, we need to learn how God wants us to deal with [...]
The process to select the pairs that will participate for a Film and a Print slot in the next great Cannes Lions festival in France has begun. With many difficulties and without enough money yet, from ASCAP we decided to move forward [...]
