I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
I have no idea! (…not yet.) However, those who know how to do it have shared their ideas and secrets in videos posted by the Cannes Lions festival on Youtube. Watch the video of Fernando Vega from JWT. Interesting? Undoubtedly. Over here [...]
I have been writing A Fuego Lento for several years. In times of greater intensity on the keys, as expected, the visits rise and the connection with readers is strengthened. At the same time, when I let go of the keyboard and [...]
This is a conversation we will never forget. But for that, you have to get to know her. 😉 On her way to the top of Everest, this brave tica named Gineth Soto stopped by Tribu DDB to talk and share. Thanks [...]
I would not like to compete with Tribu. It is an agency that is too strong, dynamic, cheerful, full of energy, ideas and achievements. That must be why so many agencies have given up. Charita! It would be much more interesting with [...]
Invitation to the next event: Sunday, February 6th. Intercontinental Hotel, 4:00 PM. Some of you may have heard or read some of what we have published about the Openhouse Project. In a nutshell, it is an initiative that focuses on creating a [...]
Costa Rican Gineth Soto will reach the summit of Everest next May. Her second attempt will be the good one, and after an intense preparation, she will be the first person from our country to reach the roof of the world. We [...]
It’s the direction that determines the destination, and that’s why everything points to Lovemarks at Tribu and Saatchi Saatchi. Beyond the flavor of the month or just another fad, filling the world with Lovemarks is the focus of everything we do at [...]
The next Volcán will be open to the participation of all Central America and therefore, it becomes a new regional competitive scenario for advertising creativity from Guatemala to Panama. The vision of a Creative Central America, the strengthening of Fecap, the opportunities [...]
This screen breaker by Saatchi Saatchi New Zealand, shows the perfect application of technological resources to add to a brand’s OneWordEquity: unbreakable. The app uses the Mac’s built-in camera, and delivers a fun experience, as well as a lively talking point. If [...]
When Peru won its first lion at Cannes, it did so with this story and this commercial. At its presentation at the Grand Palais, the statuette was accompanied by a standing ovation that validated its delivery and its human reach in every [...]
Let’s be clear: JWT Costa Rica’s feat this year at Cannes is close to unrepeatable. Likewise, the role we played in the Caribbean last February, with 7 agencies winning statuettes, although more possible than four lions with one piece, is equally difficult. [...]
With the recent release of the Batman saga, a simply awesome viral campaign was created and at least to me it makes me think about how much we have to learn. The viral consisted of 26 independent but related websites (at least [...]
