. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
Invitation to the next event: Sunday, February 6th. Intercontinental Hotel, 4:00 PM. Some of you may have heard or read some of what we have published about the Openhouse Project. In a nutshell, it is an initiative that focuses on creating a [...]
Costa Rican Gineth Soto will reach the summit of Everest next May. Her second attempt will be the good one, and after an intense preparation, she will be the first person from our country to reach the roof of the world. We [...]
For those things in life, I have visited “the city of sin” more than I would have proposed. I ran a marathon there a few years ago, I’ve spent a couple of yearends there, and on last week’s unexpected visit, we went [...]
In Forum2 there is a sensational tribe of geeks, full of life, energy, youth, talent and commitment. It is a collection of professionals so advanced and on the cutting edge of technology, that it is as exciting to watch them as when [...]
I have no idea who Marciano Durán is, except that he is a runner, he writes and shares with his video a reality that all of us crazy runners live. Until Uruguay, thanks for your message that I now copy and paste [...]
At Jazz Café Escazú at 6:00 PM on Friday, February 11, we have a date with the second Ignite Costa Rica, as part of Global Ignite Week. Quick presentations of 5 minutes, supported by 1 slide changing automatically every 15 seconds. Do [...]
The lenses we use in life are tinged with subjectivity and perceptions, so there is no quick fix or easy solution in the appreciation of any event, especially those that affect us emotionally. In the theory of knowledge, subjectivity is the property [...]
A Lovemark is irresistible and Apple knows how to do it like no one else. Nothing more to say. This is how Steve Jobs presented it in San Francisco. My first personal computer was an Apple IIc, and with it, my first [...]
I am not as stubborn as I appear to be. I am firm, because I have to be, but I constantly reflect on my actions, on the policies I am promoting and on the attitudes I am adopting. I have had the [...]
Procter Gamble is betting on advertising creativity as never before, and it is the same giant that used to accuseocus of squares, defenders of parity, masters of testimonials and demos. After Unilever, Procter sent more executives to Cannes than any other advertiser. [...]
When talking about emotional connections in the creation of Lovemarks with the support of advertising, commercials like the previous one of the Buenos Aires Zoo by Del Campo, are an example of how to do it masterfully. In a new experience for [...]
