I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Go ahead and take a look, it’s well worth the extra click. My words? They’re not needed. This is the description on Youtube: This was originally a Versus advert aired in 2009 however after many requests to remove the bull riding and [...]
When I was able to admire it with my own eyes a year ago, I never imagined the connection I would make with that mountain for the rest of my life. I was on Kalapatar, a peak at 5,550 meters elevation, at [...]
Among those of us who run marathons, as among those who share any affinity, anecdotes jump out one after another. So it was last night between DSQ runners and our wives. Everyone tells their story, their moment, their excuse or reason, between [...]
In Santa Ana today it was raining like a good storm day, what a relief! My Asics will remain without running today and the 40 minutes of scheduled training, will remain in the limbo of the pending. The anxiety grows and although [...]
The organizers of the Cannes Lions have had several years of discussion, even with all its representatives, and they have finally decided: the Lion for Creative Effectiveness will be launched in 2011. Although for years Cannes has been awarding ideas with results, [...]
I have little to add to a topic that I sum up in two words: simple and elegant. So is the Mini or my Q5, so is the Mont Blanc or even more the iPad. In a few clicks I buy my [...]
As a result of the article “WHAT DO I DO WITH THE BLOG? comments, suggestions and doubts, so we decided to make an immediate change immediate change: if you are going to leave your comment you will not have to register anymore [...]
“Optimizing, the art of finding the best choice among all the options, is a luxury we often can’t afford. Instead, we take the first appropriate solution we find, even if it means deciding where to eat lunch, who to hire or what [...]
Artículo publicado en BusinessWeek: Saatchi Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now–in today’s splintered advertising universe–he’s scrambling to keep it relevant Kevin Roberts may well be the most successful adman of his generation. Over [...]
On April 5, 2005 I published the first article on this blog. Today, almost 700 articles later, I ask myself: what should I do with the blog? And for this, I would love to have your opinion. Let’s see the options I [...]
A week ago a DDB TV commercial for Automercados won the Grand Volcano, the country’s dean advertising agency won Agency of the Year, a supermarket chain, precisely Automercados, won the Volcano for Advertiser of the Year and the surprise of the night [...]
