. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
In 3 weeks from today I will run a marathon again, although this one has two particular characteristics: it will be the last one and the setting is New York, in the company of about 40,000 others who, like me, have been [...]
While the award ceremony had not yet begun, everything was going great for Tribu. It started and then it all went downhill, with a mention we won while Publimark was on the screen, and so on until the end, all wrong! 😉 [...]
At the time when we won our first Pregonero Bronce, around 1991, some 20 years ago, as an agency we took home an invaluable statuette.When we won our first Pregonero de Bronce, around 1991, some 20 years ago, as an agency we [...]
El Pregonero de Bronce is the creative contest with the longest trajectory in Costa Rica. It is the classic of national creativity with 29 editions full of excitement and competition, as well as a thousand stories, anecdotes, triumphs and defeats. In the [...]
For decades I have lived in an environment of creativity, innovation and idea generation. Chilling daily challenge, if I can put it in three words. However, nothing is more exciting than finding a new idea, a new way of looking at the [...]
El Tome Chichí from El Verdugo has today in this second commercial one more piece for the Tribu DDB collection. More than commercials, we are focused on creating social phenomena. The Paganini series is the first great fruit of a change of [...]
Yesterday I had the immense pleasure of visiting Guatemala once again, this time to bring to the University Rafael Landívar the “Taka tum tum tum taka taka taka tum, an urban story of influence and transformation.” An experience like the one I [...]
Mental change is the demand today for those of us who inhabit this planet. Especially for those who seek every opportunity to make a difference, to exist for a purpose or to live with meaning. A week ago I had the immense [...]
Today I sat down to read Fusil de Chispas and all the comments posted on Christian Cambronero’s famous blog in reference to Tribu DDB ‘s new campaign for our client El Verdugo, produced by Camera, with only a week on air. How [...]
After listening to him on Zeitgeist I wrote him to ask for the link to the video of the first follower. And of course, minutes later he answered me with details, several options and the recommendation to use it, copy it, play [...]
Derek Sivers came to the Zeitgeist to propose that a movement is more about “followership” than leadership, extolling the value of the first follower. The video that illustrates this brief talk, which doesn’t look good, shows a guy who started dancing alone. [...]
So said Ted Turner at the start of Zeitgeist 2010, in an interview that began with Tom Brokaw 1 hour and 2 minutes after the first talks started, while igniting all the batteries in favor of optimism. Here is the full recording [...]
