. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
The Birth of an Idea Today, Guatemala is living one of the toughest moments in its history, only a few days away from its upcoming and consequential elections, alongside corruption scandals that implicate President Pérez Molina. The uncovering of a network of [...]
A few days ago I heard from a disgruntled young professional about the imminent sale of his mother’s grocery store where he worked. “I have a life ahead of me,” he argued in opposition to the transaction, because in his view, the [...]
A Story of Evolution Some 28 years ago, I began what today is known as a startup, loaded with technology, creativity, and dreams, amid the challenges involved in carving our place among 50 advertising agencies. From a room in my parents’ house [...]
An Event You Can’t Ignore In our country, the region and around the world, most professionals are unfamiliar with Cannes Lions. This is either because they do not know that it exists or because they have the wrong idea about what this [...]
Awards to Excellence The International Creativity Festival Cannes Lions is a name that is no longer enough to describe and adequately name this event. That is why, I believe it offers not a double but a triple shot of inspiration, because it [...]
With more than 40,000 entries competing from every creative corner of the globe, the upcoming Cannes Lions festival will be the biggest, most competitive, most attended and most intense in its more than 60-year history. The competition and global gathering that takes [...]
As I write these words, José María Figueres is in Madrid on a topic of interest to all of us, because there is no doubt that the network innovates every day and its course is close to that of our lives. I [...]
On some rare occasions I refer to the trips I make for business or personal reasons, however, as I take flight this Thursday I am ready to share the experiences of the next few days in the open sky, both here in [...]
Just a simple preview: in 2010 the first Effie will be held in the country, represented and organized by ASCAP. We do not have definite dates yet, but we anticipate that it will be in the third quarter of the year. So [...]
The word is out and I confirm it: the Volcano is moving to February. The Board of Directors of Ascap, the Costa Rican Association of Advertising Agencies, decided in the last session to migrate the Volcano to the beautiful days of February [...]
And it is now on YouTube, complete and free for everyone. Yann Arthus-Bertrand has done it again and now in a dimension typical of his global style and his content sensitive to the world we live in. Don’t miss the one hour [...]
For more than a decade, Soy Palacio has been a consistently powerful campaign, reflecting intimate emotions and deep understanding of women. Terán TBWA has done it consistently and proves that for retail there are no formulas, only brave ones, and for this [...]
