2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
I have more than 30 years in advertising. I started at 22 and not long ago I celebrated my 53rd birthday, ignited as an entrepreneur by several opportunities, and among others, by the idea of making Tribu DDB the most influential agency [...]
From our side there is only one: win. And since we win more if we all win, in Ascap it’s more than possible. It was said by Ray Kroc, founder of McDonald’s, when he said that none of us is as good [...]
Influence in 30 seconds, one that provokes a smile and proposes a positive attitude, one that builds and turns dreams into reality. From Tribu DDB and our client Importadora Monge to the society in which we live, because the real prize is [...]
I have always been impressed by these huge birds with their long limbs and dense plumage, with that erect and pale neck that characterizes them, their friendly face and fast pace. If I had to describe them to a Martian, I would [...]
And energy! We went to introduce them to influence, contagion, the shoal effect, the six degrees and social creativity, and they rewarded us with joy, passion, dancing and a connection for life. I am impressed by the energy and focus of the [...]
Change of subject. Half-heartedly. One of the powerful ideas I heard years ago is simple. If you want to live inspired to do your best, read inspirational books, attend inspirational events, surround yourself with inspirational people, watch inspirational movies, live in everything [...]
We are going back to Costa Rica with an invitation: Get on board, we have a lot to win and enjoy in this great creative game in Cannes. So get on board, get on board, get on board…! illustrated with a commercial [...]
A few hours ago we started the meeting of representatives, and since the first presentation we have begun to take note and learn from what is being done in the world to promote the festival, and as a consequence, advertising creativity. At [...]
Today we arrived in London for the first meeting of Cannes representatives attended by Costa Rica, and on its behalf, Manolo Gavilán from Ogilvy and myself. I guess because the festival’s headquarters are located in London, they prefer to convene their representatives [...]
The Osa is home to 2.5% of the planet’s biodiversity, our land is in everyone’s blood and now we wear Osa on our skin. A few days before presenting the second collection of tattoos, we are pleased to present a simple video [...]
All over the world, agencies that come to play hard at the Cannes Festival prepare their pieces well in advance. In fact, at this moment they are already producing the ideas chosen in the last weeks, in order to have all their [...]
