All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
One no longer knows if there is a line between creatives and inventors, between iconoclasts and innovators, or between advertising and what today should have a new name. What is certain is that now online meets offline with above the line and [...]
There are days when everything looks dark and depressing, even though everything around you is bright, inspiring and exciting. We often allow feelings to randomly capture us, without discovering the incalculable power in us to choose them. I’ve heard this phrase: “Pain [...]
This week the Cannes Lions festival awarded the founder of Facebook as Media Person of the Year. They fell short: it should have been Media Person of the Century. At only 26 years of age, today he is the founder of a [...]
After Tuesday night, when Cannes held its open-air party on the beach in front of the Carlton, yesterday I woke up with a severe sore throat that warned me of the inevitable: a cold is coming. I spent Wednesday well affected and [...]
Let’s look at it this way. In a year in which we repeated agency of the year in the Volcano, with lava, fire, ashes and fumaroles included, to then sail the Caribbean alone in a speedboat and bring us more statuettes than [...]
This year Cannes is not over yet and it is already impossible for me not to think about the next one. After five festivals, it is becoming clearer to me every day the cyclicality, the turn of life, the 365 days, the [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
We are attracted to the motivations provoked by this commercial, designed for an aggressive retail client who understands that emotional connections must be powerful between their brand and their consumers. Payless is present in 9 countries in Latin America, and although it [...]
I have little to say for a Volcano like the one we have just experienced, however, I think it is very necessary to review some things, and for this reason, I would like to share some of my observations. 1. The constitution [...]
