All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Mobile adoption is happening in a thousand ways, but there doesn’t seem to be a clear path, so there is a global obsession to take advantage of it. The context and location of mobile makes people use it more than a computer. [...]
Live from Day Two at Cannes Lions 2010 Read this email online <https://list.canneslions.com/t/293993/15521106/3208/0/> Six shortlist exhibitions opened at Cannes Lions this morning and tension is already mounting ahead of the first awards ceremony tonight. BEFORE THAT, BE IN THE PALAIS TODAY TO [...]
Today we have celebrated in Cannes a new Lion for Costa Rica for jotabeqú and its extraordinary case “Virtual Pilgrimage” for the Catholic Church, although I am still dying to see which was the case that could have taken away the gold [...]
Where does Inspiration come from? By David Harris After decades of searching for sources of inspiration, David looked to history to find his sources. Inspiration actually comes from inner breathing. He mentioned Sigmund Freud and Carl Jung with their contributions of inspiration, [...]
And it happened! At Tribu, we had not known for weeks how many fingers to cross for our only bet in Cannes: Six Thousand Colors by Protecto. When I arrived at my room a few minutes ago, after a scenic 12 and [...]
Direct from the Cannes Lions Festival, we include the complete lists of the entries that have entered the short-list, where JWT stands out with 3 “The soundtrack of a movie you will never see” and jotabeqú with 1 shortlist precisely for its [...]
After judging some 400 advertising pieces of the Ojo de Iberoamérica, and having seen some 1,500 more, I have some anxiety and concern, because we have a long way to go. Not only are we far from Argentine creativity, but we are [...]
There is no one who is unaware of the fierce and predatory competition among advertising agencies in the country and around the world. It would seem that the time of ladies and gentlemen has passed and it has become, as they say [...]
Live creatively.
Today is Friday the 13th and I’m in Montevideo. I’ve been watching commercials for hours and enjoying this opportunity to judge at the Ojo de Iberoamérica, with the DVD they sent me on my laptop and a Diet Coke without ice, while [...]
The upcoming Volcán, an advertising contest organized by ASCAP, the Costa Rican association of advertising agencies, could be a turning point, a milestone in our creative history, a point to trigger a breakthrough, leaving behind the past and defining together the future. [...]
This wonderful story told in an innocent Iranian production, became a worldwide success with nominations and awards all over the world. It is easy to recognize that big budgets are not needed when an idea is so wonderfully powerful. This film should [...]
