I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Costa Rica is the scene of a fierce competition among talented lions and creatives under 28 years old, as they all want to go to Cannes Lions next June to compete among the best. More than 100 pairs are participating today for [...]
Take advantage of the Spanish subtitles option. Elizabeth Gilbert reflects on the impossible things we expect from artists and geniuses — and shares the radical idea that, rather than one person “being” a genius, we all “have” a genius. A funny, personal [...]
DIPO Pharmaceuticals expands its products By: Redacción EN, on Wednesday, April 21, 2010 Now the companies 3M and Nestlé join the different suppliers for the pharmaceutical company that distributes a variety of health products in more than 11 thousand points of sale [...]
When we arrived at Cannes, we Costa Ricans arrived as one. Not as several agencies competing, but as a country overcoming greatness, one step at a time, one metal lion after another. For this reason, what is coming with the new Young [...]
A few years ago, I decided to accept as my own the invitation that Jesus made to Matthew. And since it was so simple, I just decided to follow him. I did not complicate myself with religions, rituals, theories or hermeneutics, since [...]
DDB gives birth to a regional Tribe The advertising firm DDB Worldwide created, together with other regional agencies, a network with which it seeks to be one of the most influential advertising agencies in Central America. Written by Lizbeth Ulett Saturday, 17 [...]
FOLLOW ME, that’s all he told Mateo. He did not ask him to change on the spot, to stop being him, he did not ask him to put on a church face, to sacrifice his life, to become someone else or to [...]
It has been confirmed once again how the Costa Rican Volcanoes are growing, when the country’s main advertising agency reaches a record number of pieces and collections, which anticipates a new and successful award event for commercial creativity. At the close of [...]
There are ideas that become a giant advertising classic the first time they are aired, as it happened with this Bavaria commercial the night it was aired on Channel 7’s Dancing for a Dream. If you haven’t seen it, it’s time to [...]
No one has won more lions at Cannes than David Droga, now Creative Chairman of DROGA5, his new independent project, who without any major complication achieved a new color in his collection of lions, titanium. The video shows us how those who [...]
There is a dimension that we all have to resolve, as much as the physical, intellectual and sentimental. This dimension of our being is often subordinated and even ignored, but it is clearly as important as the most important and it is [...]
