. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
A few years ago, I decided to accept as my own the invitation that Jesus made to Matthew. And since it was so simple, I just decided to follow him. I did not complicate myself with religions, rituals, theories or hermeneutics, since [...]
DDB gives birth to a regional Tribe The advertising firm DDB Worldwide created, together with other regional agencies, a network with which it seeks to be one of the most influential advertising agencies in Central America. Written by Lizbeth Ulett Saturday, 17 [...]
(includes video) When this week we finally presented ourselves as the taier / Tribu DDB in Guatemala, I had the honor of sharing the last words of the night with all the guests at the Intercontinental, and more than to say goodbye [...]
The influence received this week in Tribu was as if injected into the veins and transfused into the hearts of everyone in Tribu. They came, they shared and although they left, the truth is that they stayed with us for many years [...]
Today I received an email from Esteban Jimenez addressed to everyone at Tribu. His story seemed so important and real to me, that I thought it could contribute to you as it did to me. So here it goes: GIVING IT ALL [...]
If the world is change and constant evolution, I have a simple question: why do we insist on returning to the same old habits and customs? If we accept that change is an inherent ingredient of existence, why do we cling to [...]
A few days ago I published a post with the campaign of the moment by Dove, called“Sketches“. It has been so well received that it is among the most shared in the world. However, there is another idea from the same brand, [...]
The new advertising creative year has just begun and we are already counting down. So, how about if we all agree and go to 2014 to repeat Lions? In 2008 a Costa Rican agency won the first Cannes Lions, which are something [...]
Every problem is an opportunity. Every limitation is a possibility. Every aspiration can be a realization. Every person can achieve their goals, of course, if you pay the price with discipline, sacrifice, passion and commitment. When I learned about the super humanity [...]
Since last week we have migrated my blog to La Nación, the main media in Costa Rica. Check it out. Periodically we will be uploading the published entries, so that the archive, which to date has more than 1,500 entries, will continue [...]
Nike has done it again, now with a particularly powerful idea: find your greatness. Instead of just applauding sports idols, what if we decided to get moving and start our own? The winning case is on the Cannes Lions site just a [...]
Evian ignites our inner child: While Evian won a Golden Lion at the Cannes Lions last year, I connected a couple of dots and decided to write about the inner child in all of us. Check out the commercial that triggered this [...]
