All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Dr. Roberto Sasso will be hitting a bases loaded home run today with the stadium full to the last chair, as he launched the idea, sustained it and it finally materializes at the Children’s Museum, under license and authorization of TED in [...]
ADLATINA. March 18, 2010 COSTA RICA: TRIBU DDB WAS AGENCY OF THE YEAR AT THE VOLCANO FESTIVAL “Stimulating competitiveness in our markets is essential to win abroad”. The president of Tribu DDB Costa Rica reflected on the reality of regional creativity, with [...]
I find very valuable the discussion that Zunga once again ignites with his opinion, pepper and clarity, and that deserves specific attention and not only as an additional comment. Let’s see the comment he added to my Open Message to Teletica, with [...]
Today I want to send a protest to the friends of Teletica Channel 7, and so that there is no doubt about the intention of my story, I do it in my blog and even a positive proposal. After all, it is [...]
San José – At the recent Volcán Festival, Tribu DDB was awarded the Volcán for Agency of the Year by the Costa Rican Association of Advertising Agencies, ASCAP. With extraordinary creative work for Pinturas Protecto, Credomatic, Aceite Salat, Viceocentro, Osa, Unicef and [...]
Me encontré ésta lista de iglesias relevantes en los Estados Unidos. Impresionante el impacto que están logrando al haber evolucionado con los tiempos. The Openhouse Project en Costa Rica utiliza recursos audiovisuales de North Point principalmente, presente en varias de éstas listas. [...]
I have a dear friend and colleague, companion of dreams and illusions, sincere creative, talented generator of ideas and proven maker of commercial creativity, admirer of Lovemarks and charismatic musician, among other virtues: Arete. He opened his creative workshop and launched himself [...]
For years I have known of many Costa Ricans who send their articles to La Nación, waiting to be published. I have been among them, which makes me suppose that I do not have the style, depth, subject, name, prestige, pedigree or [...]
Advertising agencies are solely responsible for the proliferation of workshops, in-houses and free-lancers. As long as we continue to focus on making quick and cheap ads, we will not be making any difference and we will continue to perpetuate ourselves as just [...]
It’s hard to find a business category that doesn’t have most of its members… pants down. With discounts, offers, returns, or the worst of all, with the lowest price, many try to compete and win. Advertising is no exception and because of [...]
