All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
THE OPENHOUSE PROJECT PRESENTS “He Still Got the Whole World in His Hands How do we remain hopeful in a world that seems hopelessly broken? How do we continue to trust a God that seems conspicuously absent? How do we find peace [...]
Seth Godin points out that the Internet has killed mass advertising and resurrected a social unit of the past: tribes. These are based on common ideas and values, tribes empower ordinary people to lead and make big changes. He invokes us to [...]
I loved this video, which in a few minutes gives you the reality of the revolution that social networks imply today, right here on our computer screens. The message has many data already surpassed, as Facebook users would already form not the [...]
Social media requires delicate approach 4 March 2010 Print Email Share Save David Edwards, planning director, Digitas London A shift away from campaign sites to community networks by major FMCG brands such as Coca-Cola and Unilever(nma 14 January 2010) is no surprise [...]
“What do you have in your hands?” he asks us at the end of the message Rick Warren, and immediately adds, “talent, background, education, freedom, connections, opportunities, wealth, ideas, creativity.” And yes, it sure hasn’t been for us. In an adaptation of [...]
Volcán Awards to the region’s advertising Tribu DDB was awarded as the best advertising agency of the year. It also won awards for best radio campaign and best illustration. Virtual Pilgrimage’, by Jotabequ Grey agency, was the best interactive work. Rating: 2 [...]
One fine day in prehistoric times, my mother came up with the wonderful idea of moving me to a bilingual school. Gud morning. While that maternal inspiration was crucial in my life, it happily also led to an early and brief encounter [...]
In attention and appreciation to the courtesy of the response published in the Costa Rica Esencial website, I allow myself to copy/paste it and leave it here for the consideration of the readers of“A fuego lento“. I have allowed myself to add [...]
The remarkable and competent government authorities have reported that the new country brand, Esencial Costa Rica, was achieved with a process that began in 2008 and whose cost amounted to $650,000 dollars. Therefore, the first thing I must say is that by [...]
The creative advertising world applauded “ The Most Popular Song” at Cannes 2012, awarding it Lions and a Grand Prix. Because a simple idea can be powerful enough to influence a country, make a difference and contribute to making it a better [...]
A few days ago I published a note that claims that creativity that wins at festivals is 7 times more effective, according to the Gunn Report. That is to say, advertising creative awards, such as Cannes, Ojo, Volcán or Pregonero, nowadays have [...]
First of all, I remind you of Zanders’ rule #6: don’t take yourself too seriously. Then, the question always jumps to a simple “and what are the first 5 rules?”. The answer then is to be expected: they don’t exist and it [...]
