All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
A few days away from the most impressive record achieved in recent times, Usain Bolt is inspiration to the veins to convince us still in doubt that nothing is impossible. At only 23 years old, in case you hadn’t seen his race [...]
Zunga sent a tweet with this commercial and in case you haven’t enjoyed it, here it is. Indeed, you see it and you get to convince yourself that you can beat Bolt if you want to!
From Del Campo Nazca Saatchi Saatchi we are used to one idea better than the other, from one Lion to another, from one surprise to another, and with this beautiful campaign for Cadbury’s they achieve the right twist to turn the hidden [...]
I’ve been a fan of Lynette Chiang since she came to Costa Rica many years ago and was Creative Director of our agency. After her time at Tribu Saatchi Saatchi, she moved to Eugene, Oregon and started her work with Bike Friday, [...]
Make sure to save the night of Thursday, November 26th in your agenda, as it will be a gala evening at the National Theater of Costa Rica for creatives, advertising clients, media and everyone in the advertising world. ASCAP will present the [...]
El próximo domingo 16 de agosto podrás vivir la experiencia de North Point en vivo y en línea hasta la pantalla de tu computadora. No te perdás ésta nueva, fresca y emocionante forma de conectar con Dios, porque el mensaje de [...]
Three words were repeated most frequently at the Cannes Lions International Festival of Creativity: storytelling, purpose and big-data. In his opening remarks at the Cannes representatives meeting in London this morning, Phil Thomas, CEO of Lion Festivals, provided concepts that clearly set [...]
This is a blog post that is likely to be relevant only to advertisers, as it has happened before and will surely happen again. However, since what wins is usually only known to advertisers, it is not out of place to invite [...]
About three decades ago I passed a sign outside the Baby’O nightclub in Acapulco that read: “This place sucks. Go next door”. In other words and in our language: “This place sucks. Go next door. Today I say the same to you [...]
On June 25, 2012 Oreo posted this message on her Twitter feed: Celebrate your pride for loving who you love! and added her incredibly popular hashtag #dailytwist, as well as the image that immediately went viral around the world. The twist of [...]
The next International Festival of Creativity Cannes Lions 2014 has marked the next year and has summoned us for June 15. In our country some will accept the invitation and others will choose to ignore it. Which group will you be part [...]
Running a marathon is an unforgettable experience, it is an integral challenge, it is an exciting achievement and it is a personal best. The marathon is a distance of 42.2 kilometers and tests discipline, perseverance, the product of gradualness, will and constancy. [...]
